Customer segmentation helps you do just that. By understanding the needs of different customer groups, you can tailor your marketing to feel more human, build trust, and turn casual shoppers into loyal customers.

Take a Shortcut

1. What is Customer Segmentation?
2. What’s the Difference Between Customer Segmentation & Market Segmentation?
3. What are the Benefits of Segmenting Customers?
4. Using Customer Segmentation on Different Channels
5. Types of Customer Segmentation
6. Top 5 Ways to Gather Data for Customer Segmentation Analysis
7. How to Build an Effective Customer Segmentation Process That Drives Results

What is Customer Segmentation?

Customer segmentation is organizing your customers into groups based on shared characteristics. These characteristics can include demographics, interests, purchase behavior, location, or other factors that influence how people interact with your brand. By recognizing what these groups have in common, you can adjust your offers to resonate with each segment’s needs.

For example, if you’re a product seller, you might create three segments based on shopping habits:

• Frequent shoppers: These are your most loyal customers, the ones who buy regularly and keep coming back. Reward them with perks like early access to new arrivals or a loyalty program that makes them feel appreciated and keeps them engaged.
  
• Occasional buyers: They purchase occasionally but aren’t yet loyal. Sending a reminder with a small incentive, like free shipping or a limited-time coupon, can encourage them to shop more.
  
• Window shoppers: These are people who browse but rarely buy. Targeting them with personalized recommendations or a first-time buyer discount can nudge them to make their first purchase.

What’s the Difference Between Customer Segmentation & Market Segmentation?

Market segmentation looks at everyone who could buy from you. These are your potential customers. It helps you understand different groups within your broader market so you can position your brand effectively.

Customer segmentation focuses on the people who already buy from you. It’s about learning from real data and behavior so you can build stronger relationships, increase loyalty, and improve retention.

Let’s break it down with an example. Imagine you run a sports apparel brand.

• With market segmentation, you divide your audience into groups such as runners, gym-goers, or soccer players to identify your biggest opportunities.
  
• With customer segmentation, you’d look at your existing buyers. For example, which customers buy running shoes most often, or who tends to shop during seasonal sales, and group them based on those patterns.

What are the Benefits of Segmenting Customers?

Grouping your customers into specific segments comes with a lot of perks, such as:

• Personalized marketing campaigns: Customers are far more likely to engage with your business when you send offers that match their interests or pain points. In fact, 83% of customers would be willing to share their data with your business to help you create more personalized experiences for them.
  
• Improved customer satisfaction and brand loyalty: Research shows that 82% of customers are more likely to choose a brand that offers personalized experiences.
  
• Better sales and ROI: Personalization pays off. According to a report by Twilio Segment, most business leaders see customers spend more when their experience feels personal.

Using Customer Segmentation on Different Channels

Here are a few key channels where you can use segmentation effectively:

• Social media marketing: Segment your followers based on interests, purchase behavior, or engagement level to deliver content that resonates with each group. For example, a beauty brand might share tutorials and behind-the-scenes posts with followers who frequently engage with product videos, while showing limited-time offers or bundle discounts to followers who often click through to the store.

• Paid advertising: Platforms like Google Ads and Meta Ads let you create audience lists based on browsing behavior, demographics, or purchase intent. You might show one ad set to repeat buyers that features loyalty discounts and another to first-time visitors with a welcome offer.

• Website personalization: Segmentation can also make your website feel more intuitive. For instance, returning customers might see product recommendations based on past purchases, while new visitors could be greeted with a special first-time offer.

• SMS and push notifications: Use segmentation to make mobile communications more timely and personal. For example, you can send order updates or restock alerts to recent buyers and exclusive offers or win-back campaigns to inactive users.

• Customer support: Even post-purchase interactions can benefit from segmentation. For example, high-value customers might receive priority support or early access perks, while new customers can get onboarding tips or how-to content to help them get the most from their purchase.

Types of Customer Segmentation

Most businesses segment customers based on a mix of different approaches. Here are the various customer segments you’ll come across:

1. Demographic customer segmentation
2. Geographic customer segmentation
3. Behavioral customer segmentation
4. Psychographic customer segmentation
5. Technographic customer segmentation
6. Firmographic customer segmentation
7. Segmentation by customer lifecycle stages
8. Segmentation by customer value

1. Demographic Customer Segmentation

Demographic customer segmentation categorizes customers into groups based on demographic data, such as age, gender, income, or educational level. 

For example, a fashion retailer might notice that its audience includes both teenage shoppers looking for trendy, affordable pieces and older professionals who prefer timeless styles. With that insight, it can promote bold, fast-fashion looks to the younger group and highlight classic essentials to the older one.

That’s exactly what Nike does. The brand tailors its website and product recommendations based on gender and age group, with dedicated sections for “Men,” “Women,” and “Kids,” each featuring visuals, copy, and products that align with the priorities of that demographic.

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2. Geographic Customer Segmentation

Geographic segmentation involves grouping customers based on the regions from which they originate. It could be their country, city, or even the climate in which they live. A common example is an online clothing store showing warm coats to shoppers in cold regions and lightweight summer wear to customers in hot, tropical areas.

These two Uniqlo emails show this strategy in real life:

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The first email targets customers in warm or tropical regions who want outfits that help them stay cool.

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The second email highlights a rain‑blocking jacket that’s perfect for customers living in colder or rainy regions.

3. Behavioral Customer Segmentation

Behavioral segmentation groups people based on how they interact with your brand. This can include what they buy, how often they engage, and how loyal they are. It’s all about understanding actions, not just demographics. 

You might look at patterns such as:

• Purchase frequency: How often do they buy?
  
• Usage behavior: How do they use your product or service?
  
• Loyalty and engagement: Are they first-time shoppers or repeat customers?
  
• Buying motivation: Do they respond to discounts, convenience, or new arrivals?

For example, a coffee bean brand might notice that some customers reorder beans every month, while others only buy when there’s a sale. Loyal subscribers could get early access to limited-edition blends or a “thank you” reward for placing consistent orders. Meanwhile, deal-seekers might receive time-sensitive discount emails or personalized product suggestions to encourage their next purchase.

Spotify takes a similar behavioral approach. The platform analyzes users’ listening habits, like what playlists they choose, how often they skip tracks, when they listen, and which devices they use. 

Based on that behavior, the brand creates audience segments such as “mobile-only during commute,” “desktop evening listener,” “frequent playlist creator,” or “weekend party mode.” With these insights, the brand is able to effectively tailor what users see on the Spotify app and when. 

For example, a daily commuter might get a “morning commute playlist” push notification right before their usual travel time.

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4. Psychographic Customer Segmentation

Psychographic segmentation is defined as grouping customers based on their values, lifestyle, personality, or interests. It goes beyond tracking what customers do to uncover the motivations and attitudes behind their actions.

Let’s say you run a meal‑kit delivery service. Through customer feedback surveys, you discover two clear psychographic groups:

• Health‑driven foodies who value clean eating and fitness.
• Busy convenience seekers who want quick, no‑fuss dinners.

In this case, you can promote unprocessed meal plans to the health-focused group, while sending convenience seekers offers for quick and easy meals.

Netflix takes a similar approach with behavioral data. The platform studies what people watch, like, or skip to understand their viewing habits and preferences. Two people might even see different cover images for the same show. Someone who watches a lot of science fiction could see a poster emphasizing suspense and action, while another who prefers character-driven stories might see one that focuses on relationships and emotion.

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In both cases, the goal is the same: understand what motivates your audience and use those insights to deliver experiences that feel personal, relevant, and worth engaging with.

5. Technographic Customer Segmentation

Technographic segmentation groups customers by the technology they use, such as their devices, software, or platforms. It is especially useful for tech and online businesses.

A music streaming service can create two tech‑based segments:

• Mobile‑only listeners who stream music on the go.
• Desktop users who stream music while working.

The company can then send in-app notifications to mobile users highlighting commute-friendly mixes or workout playlists. In contrast, desktop listeners can receive productivity or focus-themed playlists designed for background listening during work hours.
Let’s take a look at a couple of Zoom emails, doing something very similar.

Desktop users get a message highlighting screen‑sharing and advanced collaboration features, which are perfect for people running meetings from their computer.

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At the same time, mobile users get an email focused on AI‑powered tools and integrations with other mobile apps.

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6. Firmographic Customer Segmentation

Think of firmographic segmentation as demographic segmentation for businesses, where you group your B2B customers by industry, company size, revenue, or even growth stage.

For example, a cybersecurity software company might create three segments for:

• Small e-commerce shops that only need basic website protection and automated backups.
• Mid‑sized SaaS companies that require multi‑user access controls and team‑level reporting.
• Large financial institutions that demand enterprise‑level security with 24/7 monitoring and compliance tools.

By creating tiered offers and tailored messaging for each segment, the software provider can address the specific needs of each business type, making it easier to convert leads into paying clients.

QuickBooks takes a similar approach. They often send different emails to customers based on their business size and complexity. 

Here’s an email promoting QuickBooks tools that help small and mid-sized businesses manage payroll, expenses, and taxes more efficiently. It highlights features like batch expensing and penalty-free payroll filing.

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Compare it to this second email, which highlights simple features, such as snapping receipts and joining the help community. These features are ideal for freelancers or one-person businesses that manage their own finances.

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7. Segmentation by Customer Lifecycle Stages

Shoppers are typically at different stages of their buying journey with your business. Some may be brand-new, others shop regularly, and a few may have gone quiet.

If you run a skincare brand, for example, you could segment your customers based on their customer journey like this:

• New customers: Send a welcome email with a 15% discount first-purchase coupon to encourage that first order.
  
• Active repeat buyers: Offer exclusive access to a loyalty bundle or double rewards points to keep them coming back.
  
• Lapsed customers: Send a personalized win‑back email featuring their favorite past products and a limited-time discount to spark interest again.

This way, you can guide shoppers naturally from their first purchase to long‑term loyalty, while re‑engaging those who’ve drifted away.

Duolingo applies this strategy brilliantly in its marketing emails.

New users get a friendly welcome email that encourages them to start their first lesson and aim for a 7‑day streak.

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Active users receive weekly reports and motivational messages, such as “Your progress is unstoppable!” to encourage them to continue learning.

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And inactive users get win‑back emails with supportive messages such as “Duo believes in you!” and a “Start a Lesson” CTA button to bring them back into the app.

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8. Segmentation by Customer Value

Not all customers contribute equally to your revenue. Some pop in once in a while and make small purchases, while others are your true VIPs who drive a huge chunk of your sales. By focusing on your highest‑spending customers, you can increase their customer lifetime value and maximize your return on marketing efforts.

Take an online fashion boutique as an example. After analyzing their data, they found that about 10% of shoppers account for half of all revenue. To keep these high-value customers engaged, they offer special perks such as:

• Early access to new collections
• Free express shipping
• A dedicated support line

The rest of the customer base still receives smaller rewards:

• Seasonal sale alerts
• Welcome discounts for new shoppers

This approach helps the boutique recognize its top customers while still making everyone feel valued.

Here’s an example from Starbucks.

Their high-value customers receive an email about the “Star Days” promotion that offers exclusive rewards and bonus stars to keep loyal customers engaged and spending.

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To re-engage lower-value or occasional customers, the brand sends the “Kickstart Your Morning” campaign featuring limited-time products that spark interest and encourage more frequent purchases.

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Top 5 Ways to Gather Data for Customer Segmentation Analysis

To segment your customers effectively, gather as much information about them as possible. Here are five key sources you can collect customer data from for segmentation:

Quizzes

Quizzes are a fun and interactive way to collect valuable customer insights for segmentation analysis. They help you understand individual preferences, goals, and motivations through engagement rather than direct questioning. Because people enjoy taking quizzes, you often get richer, more authentic data. 

You can create different types of quizzes with a quiz maker like Opinion Stage to learn what drives each audience group:

• A product recommendation quiz reveals buying preferences and helps segment customers by their needs or interests.
  
• A personality quiz uncovers traits or lifestyles that influence purchasing behavior.
  
• A knowledge quiz identifies awareness levels and familiarity with your product or category.
  
• A lead generation quiz collects contact details while uncovering interests or intent, making it easy to segment leads by readiness to buy or specific needs.

Each quiz response reveals something about your audience and what matters most to them. When analyzed together, quiz data can uncover clear patterns that make your segmentation more accurate and your marketing more personalized.

Surveys

Surveys are another reliable method for gathering detailed customer data. They give customers a voice and help you understand what really drives their choices, so your strategy reflects real people, not assumptions. 

Depending on what insights you want to collect, here are some handy surveys you can create with Opinion Stage: 

• A market research survey helps identify customer needs, motivations, and preferences.
  
• A demographic survey reveals who your customers are and where they come from.
  
• A pricing survey shows how different groups think about value and affordability.

Sales & CRM Data

Sales data highlights overall buying patterns, while CRM data adds depth by revealing each customer’s history and relationship with your brand. When combined, they help you spot clear customer segments, such as high-value buyers, loyal repeat customers, or one-time shoppers, and personalize your outreach accordingly.

Website & Behavior Analytics

Website analytics give you a clear view of how people interact with your site. You can see which pages attract their attention, how long they stay, and what actions they take, from reading content to completing a purchase. With these insights, you can easily group users and engage them based on their online activity.

Email Marketing Platforms

Email marketing tools, such as Sender, allow you to track metrics like open rates and click-through rates for each segment. This helps you see which groups respond best to specific content, so you can adjust your messaging and improve engagement over time. 

You can also use Sender to gather data for customer segmentation through lead capture pop-ups and signup forms. This helps you identify audience groups and tailor emails that match their interests and behaviors.

How to Build an Effective Customer Segmentation Process That Drives Results

Here’s a customer segmentation strategy you can follow to group your customers effectively:

Step 1: Set a clear goal

Decide what you want to achieve, then set a clear goal that will guide your strategy. For example, you might want to increase repeat purchases.

This clarity will help you determine which segments to focus on (e.g., one-time buyers vs. repeat customers) and how to measure success.

Step 2: Build a customer segmentation quiz

Use an interactive quiz to gather data you can use to segment customers. For example, if you run a skincare shop, you might give users a quiz called “Find Your Ideal Skin Care Routine” that asks them about their skin type and concerns. 

Based on their answers, you can sort them into segments such as a “Dry Skin” group and an “Oily Skin” group.

Step 3: Send targeted emails to each segment

The third step is to send personalized content to your segments. Email, which offers an ROI of $36 for every dollar spent, remains one of the most effective channels you can use to deliver the right message to the right people.

With an email marketing platform, you can create campaigns tailored to each segment’s interests and needs. This approach helps increase engagement and improves your chances of turning leads into paying customers.

Step 4: Track, analyze, & improve

Once you send out your email campaigns, you need to monitor their performance.

Check the key metrics for each segment:

• Are certain groups opening your emails more often?
• Which ones are clicking and buying?
• Are some sticking around longer than others?

Use what you learn to tweak your approach. Maybe a subject line needs more punch, or a segment isn’t quite right and needs to be redefined. 

Remember, segmentation is an ongoing cycle of testing, learning, and adjusting. The more you review the performance of your customer segmentation efforts, the more your engagement and conversions will grow over time.

The post Customer Segmentation: What It Is, Key Types, & How to Convert More appeared first on Opinion Stage.

Creating effective surveys isn’t just about collecting data. It’s about building a feedback system that transforms your onboarding from a paperwork process into a powerful retention tool that makes new team members feel valued from day one. 

What is a New Hire Onboarding Survey?

A new hire onboarding survey collects feedback from recent employees about their initial experiences with your company. These surveys help identify strengths and weaknesses in your onboarding process, leading to improvements that increase employee satisfaction and retention. 

New hire surveys typically cover recruitment experiences, first impressions, training quality, role clarity, and cultural integration. They can be distributed at various stages of the employee journey, from preboarding through the first 90 days and beyond.

Why Are Onboarding Surveys Important?

Effective onboarding directly impacts employee retention and productivity. When the experience is done well, it doesn’t just help new hires settle in – it sets the foundation for their long-term engagement. In fact, employees who had an effective onboarding process report 89% more engagement at work. 

Onboarding surveys provide valuable insights that help organizations:

• Identify pain points: Discover where new hires struggle during their initial weeks
• Improve processes: Make data-driven decisions about onboarding improvements
• Increase engagement: Show new employees their feedback matters from day one
• Reduce turnover: Address issues before they lead to early departures
• Enhance employer brand: Create advocates who speak positively about your organization

Companies with strong onboarding programs improve retention and productivity significantly. These new hire questionnaires serve as an early warning system for potential issues that might otherwise go unnoticed until exit interviews. You can integrate surveys into your existing onboarding tools, such as an LMS for employee training, your company intranet, or even your business site, to centralize feedback and make it easier to act on quickly.

How to Create Effective New Employee Onboarding Survey Questions

1. Clarify Survey Objectives

Define specific goals for your survey before writing questions. Are you measuring satisfaction with the recruitment process? Evaluating training effectiveness? Assessing cultural integration?

Clear survey objectives help you craft targeted questions that generate actionable insights. For example, if your goal is to improve the pre-onboarding experience, focus questions on communication clarity and pre-start preparations.

2. Tailor Questions to Timelines

Different questions are appropriate at different onboarding stages. Create separate surveys for key milestones:

• Preboarding: Focus on recruitment experience and pre-start communications
• First day/week: Assess welcome experience, initial training sessions, and early impressions
• 30/60/90 days: Evaluate ongoing training, role clarity, and integration

This timeline approach captures feedback when experiences are fresh in employees’ minds and helps track the entire employee journey.

3. Include Multiple Question Types

Use a variety of question formats to gather comprehensive employee feedback:

• Likert scale: “On a scale of 1-5, how prepared did you feel on your first day?”
• Yes/No: “Did you receive all necessary equipment before starting?”
• Multiple choice: “Which onboarding resources were most helpful?”
• Open-ended questions: “What could we improve about your onboarding experience?”

An example of how you can use different question types in Opinion Stage to build a more engaging and well-rounded employee onboarding survey.

Open-ended questions tell you what you need to work on, not just that you have work to do. They provide qualitative research insights that close-ended questions cannot capture.

When you’re ready to start creating your onboarding questionnaire, choose a survey tool that supports a variety of question types and lets you combine them easily. Different formats help you capture both quantitative data, like satisfaction scores, and qualitative feedback that reveals the “why” behind employees’ answers.

An example of an employee onboarding survey created with the Opinion Stage survey maker.

4. Keep it Concise and User-Friendly

Survey fatigue is real. Limit each survey to 5-10 questions to increase survey completion rates. 

Use clear, straightforward language and avoid jargon or complex terminology.

Make surveys mobile-friendly so new hires can complete them anywhere. For example, a survey built with Opinion Stage adjusts to any device, making it easy to fill out on phones, tablets, or desktops. This ensures everyone can respond in the moment, whether they’re at their desk or on the go, which can improve both completion rates and feedback quality.

5. Ensure Confidentiality

New employees may hesitate to provide honest feedback if they fear negative consequences. Clearly communicate that responses are confidential and, when possible, use anonymous surveys. 

Pro tip: If you’re using Opinion Stage to create your onboarding survey, it’s anonymous by default unless you choose to collect contact information. This helps build trust and encourages honest feedback, giving you clearer insights into how new hires are experiencing your onboarding process and where you can improve.

75 Essential Onboarding Survey Questions for New Hires

Preboarding and Day-one Questions

Preboarding refers to the period between when a candidate accepts an offer and their first day on the job. These questions focus on the pre-onboarding experience and first impressions:

• How would you rate the clarity of pre-start communications?
• Did you receive all the necessary information before your start date?
• Which of the following were ready for you on arrival? (Desk setup, equipment, login credentials, welcome package, none of the above)
• Did you know who to contact with questions before starting? If not, what information would have made this clearer?
• How welcoming was your first interaction with the team?
• Did you receive a clear agenda for your first day?
• Were your technology and tools ready for use?
• Did you feel prepared for your first day?
• How would you rate the onboarding materials provided before starting?
• Was your manager available to greet you on your first day?

The preboarding phase sets the tone for the entire employee onboarding process. Effective preboarding can significantly improve first-day experiences and reduce new-hire anxiety.

First-week Survey Questions

These questions assess initial training, team introductions, and early comfort level:

• How would you rate the clarity of your role expectations?
• Did you feel welcomed by your team members?
• Was your onboarding schedule well-organized?
• Which areas of training were most helpful?
• How comfortable do you feel asking questions?
• Which of these key team leaders did you meet during your first week? (provide a list of leaders to select)
• Were your initial tasks explained clearly?
• How well do you understand the company values?
• Did you receive feedback on your performance so far?
• How would you rate the manager support you’ve received?

First-week surveys capture critical feedback about orientation sessions and initial team dynamics. This feedback helps refine the employee orientation process for future hires.

30-day Onboarding Survey Questions

These questions focus on training effectiveness, role clarity, and initial integration:

• Which of the following resources do you need more of? (Training materials, software/tools, team support, policy info, other)
• How well do you understand company policies and procedures?
• Have you received adequate training for your current responsibilities?
• How confident do you feel in your role after 30 days?
• Are you clear on performance metrics?
• How often did you receive manager check-ins?
• How would you rate your integration with your team?
• Do you feel your skills are being utilized effectively?
• Are there any areas where you need additional support?
• How satisfied are you with your onboarding experience so far?

The 30-day mark is crucial for identifying knowledge gaps and addressing them before they impact job satisfaction and performance.

60-day Questions

These questions address deeper integration, feedback on management, and progress tracking:

• How would you rate your manager relationship?
• Do you feel like a valued member of your team?
• Have you received constructive feedback on your work?
• Are you clear on your development opportunities?
• How well do you understand your career path here?
• Have you built strong relationships with colleagues?
• Are you satisfied with the communication from leadership?
• Do you feel empowered to make decisions in your role?
• How would you rate the ongoing training process?
• Are there any barriers to your success at this stage?

Within 60 days, employees should feel integrated into the company culture and clear about their role.

90-day and Beyond

These questions focus on long-term satisfaction, career development, and suggestions for improvement:

• How satisfied are you with your overall onboarding experience?
• Do you see yourself staying with the company long-term?
• Have your initial expectations been met?
• How would you rate your work-life balance?
• Are you satisfied with your employee development opportunities?
• Do you feel your role aligns with your skills and interests? If not, where do you see the biggest gaps?
• How well do you understand the company’s long-term vision?
• Have you received opportunities for professional growth?
• Do you feel supported in your role?
• How likely are you to recommend the company to others?

The post-onboarding phase marks the transition to regular employee pulse surveys that track engagement throughout the employee lifecycle.

How to Interpret and Act on Onboarding Feedback Survey Results

1. Identify Recurring Themes

Look for patterns in your survey data. Are multiple employees mentioning the same challenges? Are certain departments scoring consistently lower than others?

Check your Opinion Stage analytics dashboard to start spotting patterns in your survey data. Use both quantitative data (numerical ratings) and qualitative feedback (written responses) to identify trends. Export the data to group feedback into categories like training effectiveness, manager guidance, and resource availability. This makes patterns easier to spot and helps you see where attention or improvement is most needed.

The Opinion Stage real time analytics dashboard.

2. Prioritize Improvements

Not all feedback requires immediate action. Prioritize issues based on impact, frequency, and feasibility:

• Impact: How significantly does this issue affect new hire success?
• Frequency: How many employees mentioned this concern?
• Feasibility: How easily can you implement changes?

Focus first on high-impact, quick-win improvements that will make a noticeable difference to your next cohort of new hires.

3. Communicate Findings to Stakeholders

Share survey results with relevant stakeholders while maintaining confidentiality. Create a summary of key findings and recommended actions for leadership teams.

Periodically publish feedback data on an internal platform so employees know their thoughts are meaningful. This transparency builds trust in the feedback process and creates feedback loops for continuous improvement.

4. Track Changes Over Time

Measure improvement in onboarding satisfaction across multiple cohorts of new hires. Use consistent survey questions to benchmark progress and identify trends in employee satisfaction scores.

Set specific goals for improvement and regularly review progress. Celebrate successes when metrics improve and adjust strategies when they don’t.

Additional Tips for Boosting Survey Engagement

1. Send Surveys at Optimal Intervals

Timing matters. Send surveys at regular intervals when experiences are fresh in employees’ minds. Avoid sending surveys during particularly busy periods when completion rates might suffer.

Consider automated triggers based on hire date to ensure consistent timing across all new hires. This creates a scalable survey approach that works for organizations of all sizes.

2. Use Engaging Survey Design

Craft friendly, welcoming survey introductions that explain why feedback matters. Use clear, conversational question phrasing to encourage thoughtful open-ended responses.

Visual elements like progress bars can increase completion rates by showing respondents how much of the survey remains. Survey customization options can help match your employer brand.

Example of an employee survey created with Opinion Stage, featuring a progress bar and multiple-choice question format.

3. Provide Quick Wins Based on Feedback

Act on survey results quickly and visibly. When employees see their feedback leading to real changes, they’re more likely to participate in future surveys.

Communicate improvements directly to new hires: “Based on recent feedback, we’ve updated our technology setup process to include…” This creates a positive feedback mechanism that encourages ongoing participation.

FAQs About Onboarding Surveys

The post 75 New Hire Onboarding Survey Questions for a Successful Start appeared first on Opinion Stage.

In this guide, we’ll break down the best WordPress quiz plugins for 2025, highlighting their strengths, limitations, and ideal use cases.

Keep reading to discover which plugin is the best fit for you.

Take a Shortcut

1. Opinion Stage
2. Quiz Maker
3. MasterStudy LMS
4. FireBox Popup Builder
5. Supsystic Contact Form
6. Final Thoughts

1. Opinion Stage

The Opinion Stage WordPress quiz plugin is a great way to add quizzes to your site without any coding. With just a few clicks, you can place your interactive items anywhere on your site. Beyond quizzes, this platform also supports conversational surveys, forms, and polls.

Opinion Stage is a top choice for marketers and business owners who want to create interactive quizzes that get great results. They use it to build personality quizzes that segment audiences, product recommendation quizzes that drive sales, and lead generation quizzes that connect directly with CRMs and email platforms. With a one-question-at-a-time format, smart skip logic, and personalized quiz results, every interaction feels like a conversation, helping you keep completion rates high.

Everything you create is fully customizable. With the Opinion Stage quiz maker, you can adjust colors, fonts, logos, and even CSS to make your items feel like a natural extension of your site. And with advanced analytics, you can track completions, drop-offs, and more in real time to understand what’s working and where to improve.

Pros:

Easy to create quizzes with templates, the AI quiz maker, or from scratch

Add a WordPress quiz to your site in minutes without code

Built-in lead generation forms & CRM or email integrations

Skip logic for personalization & dynamic quiz question paths

Strong branding control (colors, fonts, CSS, logo, white label)

Detailed real time analytics with drop-off & completion insights

Free plan available

Cons:

Advanced features require paid plans

Free plan is limited to 25 responses/month

Pricing: Starts at $25/month

Free Plan: Yes

Best Integrations: Mailchimp, Zapier, HubSpot

Rating on WordPress: 4.4/5 

2. Quiz Maker

Quiz Maker is a WordPress plugin that helps you build various types of quizzes such as trivia and IQ assessments. Its interface makes it easy for anyone to use, while the detailed guides and YouTube tutorials walk you through every feature. You can customize quizzes to match your site’s style and even support multiple languages. Results are tracked directly in your WordPress dashboard, giving you insights into both individual progress and overall quiz popularity.

Pros:

Create quizzes with timers

Randomize questions & answers of quizzes

Limit the number of attempts per user

Cons:

Must upgrade to access all premium features

Complicated interface may be difficult to navigate for beginners

Pricing: Paid plans start at $47

Free Plan: Yes

Best Integrations: Mailchimp, Zapier, PayPal

Rating on WordPress: 4.9/5 

3. MasterStudy LMS

MasterStudy is an online learning platform where you can create quizzes for your courses and sell them as part of a complete package. It works as a WordPress LMS, offering tools for lessons, student management, and progress tracking. Its quiz builder supports different question types, timers, and grading options, so you can test knowledge and measure student progress. While MasterStudy is designed as a complete learning management system rather than a dedicated quiz tool, it’s a great fit for educators who want to manage both courses and quizzes in one place.

Pros:

Ability to limit quiz attempts

Certificates available for students who complete courses & pass quizzes

Option to show correct answers after submission

Cons:

Support quality can be inconsistent, with some reviewers reporting long delays or unresolved issues

Designed primarily for educators & course sellers, not as a marketing or engagement tool

Pricing: Paid plans start at $99/year (billed annually)

Free Plan: MasterStudy doesn’t have a genuine free plan for instructors. You only have access to a demo and not a fully functional free version.

Best Integrations: Google Meet, Divi Builder

Rating on WordPress: 4.5/5 

4. FireBox Popup Builder

FireBox lets you create quizzes and surveys that appear inside popups, so you can engage visitors right when they’re most likely to respond. Beyond quizzes, it’s a full-featured popup builder designed to grow email lists and promote special offers. You can choose from formats like full-screen popups and floating bars, and trigger them based on visitor behavior like exit intent or scrolling. These features make FireBox a good choice if you want to run quizzes as part of popup campaigns on your site. But if your goal is to share quizzes on social media, include them in emails, or use them as standalone interactive content, you’ll be better off with a dedicated quiz builder.

Pros:

Advanced targeting (by page, device, referrer, or geolocation) so quizzes reach the right audience

Smart triggers to display popups based on behavior, like exit intent or scroll

Integrates with email & CRM tools for lead capture

Cons:

Best suited for website promotions & less tailored to marketers who want quizzes as standalone tools

Users have mentioned stability issues in certain setups

Pricing: Starts at $58/year for the basic plan or $295 for the lifetime basic plan.

Free Plan: Yes

Best Integrations: Popup, WooCommerce

Rating on WordPress: 4.9/5

5. Supsystic Contact Form

With Supsystic Contact Form, you can create simple quiz forms alongside contact, registration, and subscription forms. It comes with ready-made templates, unlimited fields, and responsive layouts that work across devices. The quiz option isn’t built for personality tests or trivia; it’s closer to a survey form for gathering feedback or customer insights. That makes it handy for basic data collection but less suited for deeper engagement or lead generation compared to dedicated quiz tools.

Pros:

Supports multiple form types, including quizzes, registration, & subscription forms

Built-in A/B testing & statistics to track performance

Mobile-friendly

Cons:

Bug reports have been noted as unresolved for long periods

Interface feels outdated & overwhelming, which can create a learning curve for new users

Pricing: Starts at $49/year for a personal license, or you can choose a one-time lifetime plan for $89.

Free Plan: Yes

Best Integrations: Membership, Popup

Rating on WordPress: 4.7/5

Final Thoughts

Quizzes can do a lot for your site, but finding the right WordPress quiz maker plugin that delivers the right mix of features isn’t always easy.

If you want something that’s user-friendly and requires next to no setup time, Opinion Stage is the best choice. It’s fully customizable and comes with powerful features like lead generation, skip logic, and detailed analytics. Plus, you can create not only quizzes but also surveys, polls, and forms, all designed to boost engagement and capture valuable insights.

We hope that this guide helped you find the best fit for your WordPress site!

The post 5 Best WordPress Quiz Plugins in 2025 appeared first on Opinion Stage.

When you need more than just a quick vote, marketing surveys uncover what’s really driving your audience. 

They let you combine different question types, like rating, multiple choice, or short/long answer, to uncover which messages resonate, what shapes purchase decisions, and where customer experiences fall short.

And here’s the kicker: the average online survey response rate is 44%. That means almost half of the people you ask are willing to share opinions that can fuel your next marketing win.

But designing surveys that people actually want to answer takes the right tools. In this guide, we’ll walk through the best marketing survey software in 2025, so you can find a solution that fits your goals.

Take a Shortcut

1. What are Marketing Survey Tools?
2. 6 Types of Marketing Surveys
3. Best Marketing Survey Tools in 2025
   • Opinion Stage
   • Google Forms
   • TheySaid
   • Microsoft Forms
   • ProProfs Survey Maker
   • SurveyMars
   • Qualitrics Surveys
   • forms.app
   • Hotjar Surveys
   • Usersnap
4. Wrapping Up

What are Marketing Survey Tools?

Marketing survey tools are software that help companies gather and analyze customer feedback in a structured way. 

They enable you to design surveys, share them across various channels such as email, social media channels, or your website, and collect valuable customer data.

At their core, marketing survey tools are designed to answer big questions like:

• How do customers see your brand?
• What drives them to buy or drop off?
• Which products, campaigns, or messages resonate with them the most?

While some survey creation tools are built for quick and simple feedback, others include advanced features like customer segmentation, real-time survey analytics and reporting, and AI-powered insights.

6 Types of Marketing Surveys

The type of survey you choose depends on what you want to learn. Marketing surveys generally fall into six main categories, so let’s break them down:

1. Customer Experience & Satisfaction

How do customers feel about your product, service, or brand? Customer experience surveys directly reveal what delights customers, where frustrations occur, and why some buyers return while others drop off. This category includes quick CSAT (customer satisfaction score) and CES (customer effort score) check-ins, NPS (net promoter score) surveys, post-purchase surveys, and churn surveys. By listening to customer insights, businesses can refine the experience and build stronger relationships.

Post-purchase survey example.

Question examples:
“How satisfied are you with your purchase?”
“How likely are you to recommend us to a friend or colleague?”
“Why are you canceling your subscription?”

2. Product, Concept, & Pricing Feedback

These surveys help businesses understand how their offerings resonate with the target audience before, during, or after launch. They include product feedback surveys to capture opinions on existing features, concept testing to gauge reactions to new ideas or campaigns, pricing research to find the right value point, persona insight surveys to segment audiences by preferences and behaviors, and market validation surveys to assess overall demand. Together, they give companies the clarity to refine features, optimize pricing, and launch products with confidence.

Product feedback survey example.

Question examples:
“Which feature of our product do you find most useful?”
“What price would you consider fair for this subscription?”
“Which of these benefits is most important to you?”

3. Brand Awareness & Sentiment

Brand awareness & sentiment surveys focus on how your target audience perceives your brand and how well they remember it compared to competitors. By asking the right questions, businesses can uncover whether customers recognize their brand (brand recall surveys), what feelings or associations they have with it (brand perception tracking surveys), and how people compare your brand against rivals (competitive positioning surveys).

Example of a brand awareness survey created with Opinion Stage.

Question examples:
“When you think of athletic shoes, which brands come to mind?”
“Which 3 words best describe our brand?”
“Which brand offers the best value for money: Brand A, Brand B, or Brand C?”

4. Campaign & Engagement Feedback

Launching a campaign is one thing, but knowing if it actually connects is another. Campaign and engagement feedback surveys help marketers understand whether their campaigns, ranging from emails and ads to blogs, webinars, and demos, are effectively engaging their target market. By collecting responses, marketers can see which content formats and messaging strategies drive the most interaction, interest, and conversions.

Engagement feedback survey within an email.

Question examples:
“Did this webinar provide insights that are useful for your role?”
“How engaging did you find our recent email campaign?”
“Did the demo help you understand how our solution can meet your needs?”

5. Lead Capture & Qualification

These surveys, often built into gated content, sign-up forms, or interactive quizzes, support effective data collection by capturing valuable details about potential customers. This can include preferences and pain points, as well as industry, company size, or role. With this data, marketers can segment audiences more effectively, personalize offers, and focus on the prospects most likely to convert.

Qualification survey within the Mailchimp sign-up process.

Question examples:
“Which of our product features is most relevant to your needs?”
“What is your industry and company size?”
“How soon are you planning to implement a solution like ours?”

6. Advocacy & Referral Programs

One of the biggest challenges for marketers is turning happy customers into active advocates. Not every satisfied customer will recommend your brand, which is why surveys around advocacy and referral programs are so valuable. These surveys help you identify who is most likely to recommend your product, what incentives spark loyalty, and what experiences encourage repeat purchases. 

Example of a referral survey created with Opinion Stage.

Question examples:
“How likely are you to recommend our product to a friend or colleague?”
“Which reward or incentive would motivate you to refer others?”
“What has been your most positive experience with our brand?”

Best Marketing Survey Tools in 2025

Now that we’ve explored the different types of marketing surveys, let’s move on to the exciting part — the tools that make it all possible. 

We’ve rounded up the best marketing survey software in 2025 to help you collect the market insights you need and turn feedback into strategies.

1. Opinion Stage

Opinion Stage Opinion Stage is an online survey maker designed for marketers to build interactive surveys that increase engagement and deliver better data. Besides surveys, you can also create visual quizzes, polls, and forms. 

With its intuitive drag-and-drop builder, you can design surveys that go beyond basic text, incorporating images, GIFs, or even videos to bring survey questions to life. Opinion Stage also gives you full control over branding and design, so every survey feels like an extension of your business.

For marketers, this free survey maker provides a flexible, user-friendly solution, whether you need quick insights or a solid market research survey tool.

Pros:

Wide variety of survey templates, including customer feedback surveys, product research surveys, brand awareness surveys, lead capture surveys, market research surveys, user experience surveys, & more

Easy-to-use interface with desktop & mobile previews

AI survey builder that generates ready-to-use surveys in less than a minute based on your chosen topic or website

Mobile-friendly surveys that work on any device

Highly customizable design & branding, including custom CSS support

Skip logic feature personalizes the flow of each survey by showing only relevant questions based on previous answers

Surveys are anonymous by default unless you request identifying information, helping you collect more honest feedback

Built-in lead capture forms with flexible field types

Multilingual support with survey duplication in 40+ languages

Social engagement features: Facebook comments, tweet prompts, social sharing bar

Integrations with Google Sheets, Zapier, Mailchimp, MailerLite, Flodesk, Slack, & other CRM and marketing tools

Flexible sharing options: link, iframe embed, WordPress, Wix, Squarespace, Shopify

Advanced visual analytics

Scalable & reliable, capable of handling large surveys and high response volumes without limits on performance

Free plan available to explore features without an upfront cost

Cons:

Free plan capped at 25 responses per month

Surveys on the free tier display Opinion Stage branding

Plans & Pricing

Opinion Stage offers a forever-free plan with limited responses. Paid plans start at $25/month and unlock higher response limits, branding control, and advanced reporting tools.

2. Google Forms

Google Forms is one of the most accessible and widely used survey tools out there. As part of Google Workspace, it’s free and powerful enough to handle basic survey needs.

The simple editor makes it easy to build surveys with a wide variety of question types, including multiple choice, checkboxes, rating scales, and short or long text. You can also add images or videos to questions to make surveys more engaging and provide helpful context.

Responses feed directly into Google Sheets for easy analysis. While it may not have advanced analytics or deep branding customization, its simplicity and integrations make it a go-to for marketers looking for quick, reliable feedback.

Pros:

Completely free to use with unlimited responses

Variety of question types, including multiple choice, scales, & open text

Supports questions with images & videos

Seamless integration with Google Sheets & the wider Google Workspace

Easy distribution via email, links, or website embedding

Automatic data visualization with built-in charts

Cons:

Limited design customization & branding options

Lacks advanced analytics compared to paid survey tools

No built-in lead capture features or marketing campaign templates

No AI-builder

Potential privacy & security concerns: depending on account settings, Google Forms may capture identifying details (emails, IPs, timestamps), which can affect anonymity

Plans & Pricing

Google Forms is completely free for anyone with a Google account.

3. TheySaid

TheySaid is an all-in-one feedback platform that redefines how marketing teams collect, analyze, and act on insights. Replacing static surveys with intelligent, adaptive conversations, it uncovers not just what customers say, but why, enabling faster, data-driven decisions.

For marketing leaders, TheySaid goes beyond sentiment tracking, revealing message resonance, campaign effectiveness, and competitive positioning. It identifies happy customers for testimonial generation, interviews lost prospects to refine targeting, and decodes emotional triggers that influence conversions.

Pros:

Turns static surveys into dynamic, conversational experiences

AI builds surveys, interviews, polls, & forms from simple prompts

AI asks smarter follow-up questions to uncover real insights

Two-way voice feedback for natural, hands-free responses

Usability testing captures voice & video to understand real user behavior

AI sidebar summarizes insights, answers questions, & suggests next steps

Integrates with Salesforce, HubSpot, & Slack

Recruit verified participants or use your own audience

Cons:

AI in feedback collection is still new & unfamiliar for many teams

The quality of insights depends on the context & data you provide

Some legacy systems may need extra setup for smooth integrations

Plans & Pricing

TheySaid offers flexible plans for teams of all sizes. You can start with a free plan to try it out, while paid options begin at $49/month for small teams. The Pro plan is $149/month for growing teams, and the Team plan starts at $499/month. Special pricing is available for government, non-profit, and educational organizations.

4. Microsoft Forms

Microsoft Forms is a lightweight yet capable tool for creating online surveys, polls, and quizzes. As part of the Microsoft 365 ecosystem, it integrates smoothly with tools like Excel, Teams, and Outlook, making it especially convenient for businesses already using Microsoft products.

Its survey builder is simple and intuitive, with a gallery of templates to help you get started quickly. Beyond survey creation, Microsoft Forms adds a few engaging touches. You can enable background music for surveys, making them feel more interactive, and apply themes to match your brand’s style. 

For response management, the platform provides real-time tracking, with automatic charts and summary insights.

Pros:

Template gallery for quick survey setup

Multiple question types: multiple choice, text, ranking, rating, etc

Branching logic for personalized survey paths

Built-in AI recommendations

Option to import questions from Excel

Background music & theme customization

Real-time responses with automatic charts & insights

Integration with Excel, Teams, & Outlook for easy data sharing

Cons:

Limited design customization compared to standalone survey tools

Less advanced reporting compared to enterprise-focused survey platforms

Best suited for short, simple surveys, as it lacks flexibility for more complex research

Limited reporting options, as deeper analysis usually requires exporting to Excel/Power BI

Plans & Pricing

Microsoft Forms is included for free with personal Microsoft accounts and is bundled with Microsoft 365 subscriptions. Businesses with Microsoft 365 licenses can access enhanced collaboration and integration features at no extra cost.

5. ProProfs Survey Maker

ProProfs Survey Maker is a feature-rich tool for creating surveys, quizzes, and polls. It’s designed to help marketers, educators, and businesses collect actionable feedback.

The platform’s AI survey builder helps you create surveys quickly based on your goals. You can customize them with different question formats, logic, and branding options to match your style and objectives. There’s also reports and analytics available with visual charts and export options for deeper insights.

Pros: 

Generates surveys, forms, & polls using AI prompts

AI recommends question types, branching, & logic

Customizable templates for different industries & goals

Skip logic & scoring options for precise data collection

Integrations with HubSpot, Salesforce, Mailchimp, & Zendesk

Multiple sharing options, including email, links, embeds, & pop-ups

Cons: 

Dedicated account managers are only available for paid plans

There’s no dark theme available

An Internet connection is required to use the platform

Plans & Pricing

ProProfs Survey Maker offers flexible plans for individuals and teams of all sizes. You can start with a free plan to explore core features, while paid plans begin at $19.99/month with AI survey creation, advanced customization, and reporting options. The Business plan starts at $49.99/month, offering all premium features. For larger organizations, the Enterprise plan offers premium support, analytics, and advanced security controls at $149.99/month.

6. SurveyMars

SurveyMars is a survey platform that offers a variety of applications. These include surveys, polls, forms, 360 assessments, customer experience management, employee experience management, and more. Along with a variety of functional settings, the platform also allows you to create an unlimited number of surveys and collect responses without any costly restrictions.

Pros:

Free to use

AI-generated analytical reports

Create unlimited surveys

50+ question types

Enterprise-ready features such as Market Research Model & API integrations

Secure & compliant data handling

Cons:

Smaller template library compared to other survey tools

Not yet well-established in global markets

Plans & Pricing

Free to use with unlimited surveys, questions, and responses.

7. Qualitrics Surveys

Qualtrics is a survey and experience management platform used by businesses of all sizes, from individual researchers to enterprise teams. It enables highly customizable surveys with advanced question types and multi-channel distribution, including email, SMS, QR codes, and website embeds.

With AI-powered analytics, real-time feedback capture, and automated follow-ups, Qualtrics helps organizations measure customer sentiment, identify satisfaction drivers, and take action to improve loyalty and business outcomes.

Pros:

Advanced survey logic & branching

Wide variety of question types, including audio & video responses

Multi-channel distribution (email, SMS, QR, website embeds)

Real-time analytics & dashboards

AI-powered insights & reporting

Pre-built templates & guided solutions

Free plan lets you run 3 surveys at a time, with up to 30 questions per survey

Cons:

Paid plans are feature-rich but can be expensive

Free plan is limited in the number of active surveys, questions, & responses

Some advanced analytics & integrations are only available in paid plans

Plans & Pricing

Qualtrics offers a free plan with basic features, allowing users to create, distribute, and analyze user feedback at no cost. Paid plans provide access to unlimited surveys, advanced analytics, AI-powered video and audio feedback summarization, and other advanced tools. Pricing starts at $420/month for small teams and scales upward for enterprise deployments, which is considerably higher than many other survey platforms for marketers.

8. forms.app

forms.app is a form builder for creating online forms, surveys, and quizzes. You have an AI survey creation option, free templates, and a drag-and-drop editor. It allows you to create embeddable surveys that can blend into your website. The surveys can be presented in a step-by-step format or in a list view, depending on your goals.

Pros:

User-friendly builder with drag & drop

Ready-made templates

30+ form fields

Multilingual surveys

Drafts: respondents can save & continue later

Customization, including themes, logos, colors, & fonts

Conditional logic helps reduce friction caused by unnecessary questions

Cons:

No option for shuffling question settings

Missing a mobile SDK for embedding in mobile apps

Doesn’t support offline submissions

Plans & Pricing

forms.app has a free plan that allows creating up to 5 surveys and collecting up to 100 responses/month. The higher plans start from $25/month, up to $99/month.

9. Hotjar Surveys

Hotjar is primarily a user experience (UX) platform, but it also offers on-site surveys to collect feedback from website visitors. These are short surveys that appear as popups or slide-ins on your site. You can control when they appear, such as after a purchase, when someone scrolls to the bottom of a page, or when they move their mouse toward the exit button. You can also target them to specific visitor groups, like first-time visitors or returning customers. This setup helps businesses capture timely, relevant feedback about the visitor experience while people are still engaged on the site.

Pros:

Pre-built survey templates & AI-generated questions

Customizable feedback popups & survey widgets

Advanced targeting to show surveys to specific users or segments

Branding options include logos, background color, button color, & text color

Multilingual surveyssu

Timing: select when to show this survey to users

Frequency option lets you choose how often users see the survey

Integration with Hotjar analytics (Funnels, Trends, Session Replays)

Integrations include Microsoft Teams, Webhooks, Zapier, Excel, Trello, etc.

Cons:

Requires installation of tracking code on your site

Many advanced features are available only on paid plans

Fully web-focused; not suitable for off-site survey distribution

Plans & Pricing

Hotjar provides a 15-day free Growth trial with full access to surveys and analytics. Paid plans start at $39/month and add advanced features, customizations, and integrations.

10. Usersnap

Usersnap is a full-cycle feedback tool that helps you capture and act on customer insights across every campaign and channel. More than just surveys, Usersnap combines in-app widgets, micro-surveys, and visual feedback to reveal exactly how audiences experience your communication and brand.

With Usersnap, you can launch targeted NPS, CSAT, and CES surveys, measure campaign sentiment, and automatically categorize feedback to spot emerging trends.

Every response comes with context like device, browser, and user actions so you always understand the “why” behind the data. For marketers, this means no more guessing whether campaigns resonate. Instead, you get real-time dashboards to track sentiment, direct integrations with tools like Slack and Jira, and the ability to close the loop by showing customers their input leads to action.

Pros:

In-app surveys & micro-surveys for campaign feedback

Built-in NPS, CSAT, & CES tracking

Sentiment analysis with automatic categorization

Technical context (browser, device, actions) auto-captured

Real-time dashboards for marketing insights

Integrations with Slack, Jira, Azure DevOps & more

Custom metadata to track campaign or channel context

Cons:

With its advanced features, Usersnap is not suitable be for beginners who want to create simple surveys

Some integrations require technical setup, which may need developer assistance

Usersnap branding remains on all plans except the highest tier

Plans & Pricing

Usersnap offers an unlimited free trial so you can explore all features before committing. Paid plans start at €39/month, with scaling options for teams that need advanced analytics and integrations.

Surveys are an essential tool for marketers looking to gather actionable insights and make informed decisions.

When selecting the right marketing survey tool, consider your priorities: do you need advanced features and detailed data analysis, like those offered by Opinion Stage, or are you looking for a quick, straightforward solution, like Google Forms?

Ultimately, the best survey tool is the one that fits seamlessly into your workflow and helps you truly understand your audience. This guide should give you the clarity (and options!) to choose confidently.

The post 10 Best Marketing Survey Software in 2025 appeared first on Opinion Stage.

You can create a fun poll using polling tools. It’s a great way to boost interaction and turn passive viewers into active participants.

You can use live polls to:

• Break the ice during meetings or presentations
• Gather feedback to shape product decisions
• Run live Q&As or quick knowledge checks
• Add interactivity to your email or social campaigns

And these are far from all use cases. 

Polls are more than just a way to ask questions. They help you spark conversations, build community, and gather useful data. 

In fact, studies show that over half of marketers say interactive content like polls leads to higher audience engagement, with users spending 53% more time on interactive formats compared to static content.

In this guide, we’ll walk you through the best polling tools. Whether you’re searching for a polling tool for meetings or a scalable solution for collecting customer insights, this guide will help you make the right choice.

Take a Shortcut

When it comes to choosing the best polling tools, we didn’t just look at feature lists or marketing copy. We’ve tested each platform the way real users would.

How We Chose Our Favorite Free Polling Tools

We focused on tools that make polling intuitive and engaging. We evaluated each option based on its usability and functionality.

Here’s what we looked for while reviewing each online polling tool:

• Poll formats: The best tools do more than just add a yes/no question. They support multiple question types like choice, open text, ratings, and more to fit any context.
  
• Customization & branding: Whether you’re a marketer or business owner, you want your polls to reflect your brand. We looked for tools that offer customization options like color schemes, fonts, logos, and layouts.
  
• Integrations: Polls are just one piece of the puzzle. They work best when connected to the rest of your marketing stack. That’s why we prioritized tools that integrate with Mailchimp, HubSpot, Zapier, and Google Analytics. With these integrations, you can automate follow-ups, sync data, and more.
  
• Data analytics: The best poll software does more than just show live results; it lets you act on the data. So, we gave extra points to platforms with built-in reporting dashboards and export features.
  
• Free plan availability: Free polling tools are a great way to test things out. But how far can you really get without paying? We observed the limitations of each tool’s free plan, such as question limits or branding restrictions.
  
• Overall ease of use: Let’s be honest, no one wants to spend hours figuring out how to make a simple poll. We paid close attention to how easy it was to get started and create a poll.

Best Online Polling Tools in 2025

Here comes the part you’ve been waiting for — the tools themselves.

Below, you’ll find a breakdown of each tool, including its standout features, pros, and cons, so you can make an informed choice without doing all the digging yourself.

1. Opinion Stage

Opinion Stage is an interactive builder that lets you create polls, quizzes, and surveys. While Opinion Stage is known for its visual quizzes, its polling tool is just as powerful. Let’s take a closer look at Opinion Stage’s poll maker.

Getting Started with a Poll

Creating an interactive poll with Opinion Stage starts with a clear choice: start from scratch or use a template. The template library is versatile, offering nine different types of polls:

• List polls (single or multiple choice)
• Image poll
• Head-to-head poll
• Star rating poll
• Video poll
• Background-image poll
• Thumbnail poll
• Rounded-image poll

This variety makes it easy to design polls that fit your content style.

The editor also lets you toggle between desktop and mobile views, so you can preview how your poll will look on different devices.

Poll Settings & Customization

Where the Opinion Stage poll maker really stands out is in its flexibility and configuration options. Each poll comes with a wide range of settings you can tweak to suit your needs. Some of the most useful options include:

• Hiding results from viewers,
• Allowing results to be viewed before voting,
• Letting users change their vote,
• Blocking repeated voting,
• Scheduling a closing date, and more.

These features give you more control than many other polling platforms.

Design & Branding

Design customization is available through pre-built themes, or you can create your own. You can modify background colors, text styles, vote bar colors, and even upload a brand logo. 

There’s also support for custom CSS if you want total control over your poll’s styling.

That said, removing the Opinion Stage branding at the bottom of the poll is only available on paid plans. For those looking to white-label their polls entirely, this may be a necessary upgrade.

Lead Capture Features

One standout feature of Opinion Stage is the ability to capture leads directly through polls. You can enable a lead form that appears before showing poll results, which is ideal if you want to collect emails, names, or phone numbers without disrupting the user experience.

Lead forms are customizable: you can add multiple field types, adjust error messages, and even allow users to skip the form.

Call to Action Buttons

You can add a customizable call to action (CTA) button to your Opinion Stage poll that appears after participants have voted. These buttons let you guide participants to the next step, whether that’s visiting a landing page or exploring related content. By adding a clear CTA, you can turn engagement into action and continue the experience by redirecting people to other relevant areas of your site.

Multilingual Support & Social Sharing

Opinion Stage supports 40+ item languages, so you can easily adjust buttons, labels, and navigation to match your audience’s language. This way, you can localize the experience for different audiences.

You can also enhance social engagement with optional settings like:

• Facebook comments under the poll
• A custom tweet prompt
• A built-in social sharing bar

Integrations, Sharing & Analytics

The Opinion Stage poll maker integrates seamlessly with various popular tools, making it easy to fit your polls into existing workflows. You can connect your responses directly to platforms like Google Sheets for live tracking, or use Zapier to trigger automations across thousands of connected apps. 

If you’re running email campaigns, there are also Opinion Stage integrations with Mailchimp, MailerLite, and Flodesk that allow you to sync leads easily. 

For team communication, the Slack integration helps you stay on top of new responses in real time.

Sharing options are equally flexible. Once your poll is ready, you can distribute it via:

• Simple link share
• iFrame embed code
• WordPress
• Wix
• Squarespace
• Shopify

After publishing, you’ll have access to built-in analytics that show how your online polls are performing.

Free Plan Availability

Opinion Stage offers a forever-free plan, making it easy to get started with polls without any upfront cost. It’s a great way to explore the platform’s design options and core features before deciding whether to upgrade.

Pros:

Highly customizable polls with a wide range of design and layout options

Extensive settings for vote behavior, logic, and user experience

Built-in, customizable lead capture form 

Strong integration support with tools like Google Sheets, Mailchimp, and Slack

Multiple sharing options, including website embeds and direct links

Responsive design previews for both mobile and desktop

Multilingual support and poll duplication for global audiences

Cons:

Free plan is limited to 25 responses per month

Platform branding appears on free plan polls and can only be removed with a paid subscription

2. Wooclap

Wooclap is an interactive tool built to make presentations more engaging and memorable. 

With more than 20 question types, including live polls, it offers a wide range of interaction options. This makes it especially useful for educators and trainers who want to check comprehension or spark discussions.

Getting Started

Setting up your first poll in Wooclap is quick and intuitive. 

After creating a free account, the platform guides you through selecting a poll template or creating an event from scratch.

Once done, you can select question types, customize text, and prepare your poll for live use. 

After that, simply share the event code or QR code with your audience, and they can join instantly from any device, without needing any apps or logins.

Features & Customization

Wooclap offers a range of features that keep participants engaged while providing presenters with deeper insights. 

You can enrich both questions and answers with images or audio clips, which makes the experience more dynamic. 

For questions where more than one response may be correct, Wooclap allows participants to select multiple answers.

If you want to capture more than just a vote, you can enable comments so that participants can explain their choices and add context to their responses. 

To introduce an element of urgency or gamification, it’s also possible to activate a timer that starts automatically when a question is displayed.

Integrations

You can embed polls directly into PowerPoint or Google Slides, or connect them with major learning management systems (LMS). It also integrates with Zoom and Microsoft Teams, making it a strong choice for remote and hybrid settings.

With SSO (single sign-on), participants can even use their institutional credentials—no separate Wooclap accounts needed.

Pricing

Wooclap has a forever-free plan (no credit card required), though it’s restricted to 2 questions per event. Paid plans start at €6.99/month (billed annually), unlocking more flexibility and advanced features.

Pros:

Availability of a forever-free plan

Integrations with PowerPoint, Google Slides, Zoom, Microsoft Teams, and major LMS platforms

Over 20 question types for maximum engagement

Real-time results and live feedback display

Ability to add images, audio, comments, and timers to questions

Cons:

The free plan is quite limited in active questions

Paid plans are billed annually, which may be restrictive for some users

Less focused on gamification, more suited for professional or educational settings

If you’re an educator, trainer, or presenter looking for a professional-grade polling and interactivity tool, Wooclap is a strong contender. It’s not built for flashy gamification, but for meaningful engagement and knowledge checks; it does the job well.

3. forms.app

forms.app is a free and easy-to-use polling tool that lets you create polls and surveys with no code. It offers over 30+ form fields, such as multiple-choice, open text, picture selection, and more, so you have different question types to choose from.

forms.app offers an AI poll generator and AI analysis features that allow you to create polls and analyze their responses in seconds. Once you create a poll, you can share it through a custom link, generate a QR code for it, or embed it on a website.

Getting Started with a Poll

Building a poll on forms.app is fast and user-friendly. You can begin with a blank form or choose from ready-made templates, and then customize your poll by adding various question types such as multiple choice, dropdowns, and ratings.

Customization & Features

forms.app offers flexibility with its ready-made themes and manual customization options. You can personalize your polls with custom colors, fonts, and background images, giving them a look that matches your brand or style. These options make it easy to design polls that look professional, modern, and align with your brand. You can also show your questions one by one or in a list.

Integrations, Sharing & Analytics

forms.app integrates with popular tools like Google Sheets, Slack, and Zapier, ensuring that your data flows smoothly into your existing workflows. Sharing your polls is simple: you can get a customized link, embed the poll on a website, or share it using a QR code.

Responses are displayed in your inbox, and you can access detailed charts and reports. This makes forms.app an excellent choice for both simple polls and complex data-driven projects.

Pricing

forms.app comes with a forever-free plan; paid subscriptions begin at $25 per month.

Pros

Offers a user-friendly experience with a drag-and-drop interface

Allows adding videos and images to your questions

Free spam protection

Answer shuffle option

Real-time poll statistics with options to export data in various formats, like CSV

Cons

No offline polls

Up to 5 polls in the free plan

If you need a flexible tool to create polls and get feedback, forms.app is a great choice. With forms.app’s advanced customization options, users can create professional-looking polls easily.

4. Google Forms

Google Forms is one of the most widely used tools for collecting feedback and running simple polls. It’s completely free to use, comes with unlimited responses, and is incredibly easy to set up. 

But while it excels in accessibility and reliability, it falls short in terms of customization and advanced functionality.

Getting Started with a Poll

Creating a poll in Google Forms is quick and beginner-friendly. 

You can start from a blank form or use one of Google’s basic templates, then manually add your questions using various field types, including multiple choice, checkboxes, dropdowns, and ratings, among others.

Customization & Features

Google Forms is designed to be minimal. You can tweak a few basics like fonts, header images, and background colors, but that’s about it. Don’t expect advanced layout control or custom themes. Many users find the overall look functional but a little too plain compared to more polished survey tools.

On the interactive side, you can add visual elements like images and videos to your questions. However, there are no advanced features like skip logic.

Integrations, Sharing & Analytics

Because it’s part of Google Workspace, Forms integrates naturally with tools like Google Sheets, Gmail, and Drive.

Sharing is also simple: every form comes with a shareable link and an embed code, making it easy to include your live polls on a webpage or in an email. 

Responses are tracked in real time, and although analytics are basic, the raw data is clean and easy to work with in Sheets.

Pricing

Google Forms is 100% free for all users with a Google account. There are no paid plans, usage limits, or upgrade tiers.

Pros:

Completely free with no response limits

Incredibly easy to use, even for beginners

Instant integration with Google Sheets for data tracking

Simple sharing via link or embed

Cons:

Very limited customization and design options

No support for scoring logic beyond correct/incorrect answers

Lacks built-in advanced analytics or visual engagement

No native integrations with third-party marketing tools

If you’re looking for a free, no-frills way to run basic polls or collect structured feedback, Google Forms is an excellent choice. But if you need custom styling, lead generation, or advanced logic, it may be worth exploring a more specialized polling tool.

5. Mailchimp Surveys

Mailchimp is best known as an email marketing platform, but it also offers a built-in survey feature designed to help marketers collect audience feedback, segment contacts, and personalize campaigns. Within this feature, you can create simple polls, making it easy to gather quick insights.

If you’re already using Mailchimp, the survey tool is a convenient way to gather insights without switching platforms.

Getting Started with a Survey

Creating a poll or survey in Mailchimp is relatively simple. 

You can add basic questions with checkboxes, radio buttons, ranges, or open text, and then share your poll via email or a link. 

All responses are automatically connected to your Mailchimp account, so you can tag or segment subscribers based on how they answer.

Features, Customization & Integration with Opinion Stage

Mailchimp Surveys offer several customization options to set up quick polls as well as longer surveys, so you can decide whether you want a single-question pulse check or a multi-question feedback form. 

You can upload your logo to add a professional touch and edit key messaging fields like the survey description, button label, and confirmation message shown after submission.

While the layout itself is fairly minimal, you can tweak the button color, button text color, and background color to match your brand palette. 

It’s not the most flexible design editor out there, but it gives you enough control to make your survey feel like a natural extension of your brand.

Another standout feature of Mailchimp Surveys is auto-tagging, which helps you organize your audience based on how they respond to your poll.

When you send a poll through a Mailchimp email or automation, you can automatically apply specific tags to some questions. This allows you to segment your audience in real time and follow up with personalized campaigns.

Want an easier way to collect responses in Mailchimp? Use Opinion Stage to build your poll or quiz, link to it from your email, and automatically sync responses to your Mailchimp lists with the Opinion Stage Mailchimp integration.

This integration lets you:

• Build a visual poll or quiz in Opinion Stage
• Automatically add participants’ email addresses to your Mailchimp audience
• Segment subscribers based on quiz or poll outcomes
• Trigger automated campaigns based on answers

You can create your item from scratch, use a pre-built template, or generate one using AI.

Sharing & Analytics

Mailchimp Surveys can be shared via email campaigns or as a standalone link. When embedded in an email, the survey acts as a direct engagement point, with answers tracked back to each subscriber.

Plus, you can share your survey via Facebook or Twitter.

The reporting interface is clear, but analytics come without deep segmentation or visual data dashboards that more advanced polling tools provide.

Pricing Constraints

Mailchimp Surveys are only available on paid Mailchimp plans. There’s no standalone free survey maker, though a 14-day free trial is available. Note: A credit card is required to access the trial.

Pros:

Directly integrates with your Mailchimp contact list

Supports email segmentation based on responses

Easy to use for existing Mailchimp users

Integrates with Opinion Stage so you can segment contacts based on poll results

Cons:

No free plan, only a 14-day trial (credit card required)

Limited customization and interaction types

No support for advanced logic

No advanced analytics and design options

If you’re already using Mailchimp, the built-in survey tool offers a simple way to gather audience insights and trigger targeted emails. But for users looking for more engaging formats or design flexibility, integrating a dedicated poll tool like Opinion Stage can significantly enhance the experience.

Native Social Media Polls

Sometimes, the quickest way to gather real-time feedback is by using the tools already built into your social platforms. 

Native polls on social media are easy to create and great for driving casual engagement. But if you’re looking for deeper insights, branding control, or lead generation, you might find them a bit limiting.

Here’s what each platform offers in terms of native polling:

Instagram Polls

Instagram makes it incredibly easy to run polls directly in your Stories.

To create an Instagram Poll, simply open the Stories camera, upload or take a photo, and add the Poll sticker from the sticker tray. You can type in your question and offer four response options. 

Followers can tap to vote, and you’ll be able to see who voted and how.

Pros:

Instant engagement, as users can vote without leaving the app

Visual-first format, perfect for visual storytelling and aesthetics

Zero learning curve

Free as it’s included in any Instagram account

Cons:

Limited to four answer options

Short lifespan as polls disappear after 24 hours

No advanced features

Not suitable for advanced polls: Best for quick engagement, not detailed feedback or segmentation.

Instagram Polls are great for low-effort engagement. But if you’re looking to collect leads, segment users, or embed online polls elsewhere, you’ll want a more advanced tool like Opinion Stage’s Instagram poll to take things further.

LinkedIn Polls

LinkedIn Polls offer a professional, low-barrier way to engage with your network and get quick insights. They’re a favorite among marketers, thought leaders, and B2B brands who want to boost visibility and interaction without being overly promotional.

To create a poll, start a new post and choose the “Create a poll” option. You can ask a question, add up to four answer options, and set how long the poll will run.

Once published, people in your network can vote with a single click, and you’ll see the real-time results.

Pros:

High visibility, as polls often get prioritized by LinkedIn’s algorithm

Easy to create and respond to

Free to use, just a LinkedIn account is needed

Cons:

Limited customization — no control over visuals, colors, fonts, or branding.

No lead capture or segmentation

Analytics are basic

LinkedIn Polls are perfect for starting conversations, gauging sentiment, and gathering lightweight insights from a professional audience. But for deeper engagement, lead generation, or embedding polls across channels, you’ll need feature-rich LinkedIn poll templates.

Twitter (X) Polls

Twitter (now officially rebranded as X) Polls are a fast, lightweight way to spark engagement and tap into public opinion.

To create a poll, start a post, choose poll, and add a question with 2 to 4 answer options. You can also set the duration (from 5 minutes to 7 days). Once published, users vote anonymously, and the results are visible in real time.

Pros:

Polls are native to the platform, meaning followers can vote directly in their feed

With the right timing and hashtags, polls can go viral quickly

User-friendly

Free to use

Cons:

Limited customization, as you can’t brand or style the poll

No advanced features

No data exports

Anonymity, you won’t know who voted or why

Twitter Polls are great for quick feedback and real-time interaction with your followers. They’re best for casual or trend-driven questions. Looking to engage more followers? Opinion Stage’s Twitter poll gives you way more control! 

Pro Tip: Twitter polls are simple, but sometimes you need more. With Opinion Stage’s Twitter poll, you can add images, videos, and custom branding to make your polls more interactive and on-brand.

Facebook Polls

Facebook’s native polling is commonly used for collecting quick opinions, making group decisions, or simply encouraging casual interaction.

Polls can be created in Facebook Groups, Events, or Stories. In Groups, you can offer multiple options.

They’re easy to create but don’t offer much in terms of analytics or branding.

Pros:

Super easy to create and vote

Great for informal feedback and sparking conversation

Free for all Facebook users

Cons:

No branding or design control

No data export or analytics beyond visible votes

Not available on business Pages (only Groups, Events, and Stories)

Facebook Polls are great for casual feedback and driving group discussion. But if you’re looking for advanced features, try creating Facebook polls with Opinion Stage.

Wrapping Up

Polling tools are a powerful addition to have in your toolkit. From advanced platforms to simple native polls on social media, there’s an option for every need.

When choosing the right polling tool, think about your priorities:

Do you need branding and lead gen? Go for a customizable platform.

Looking for quick, informal feedback? A social media poll might be just right.

At the end of the day, the best online poll maker is the one that fits seamlessly into your workflow and helps you connect meaningfully with your audience. Hopefully, this guide gave you the clarity (and options!) to make that choice confidently.

The post 9 Best Free Polling Tools: Everything You Need to Know appeared first on Opinion Stage.

In this guide, we’ll explain how to create online interactive quizzes for three different scenarios. Looking for something specific? Jump right into the one you need:

• Interactive quiz for customer engagement
• Interactive quiz for lead generation
• Interactive quiz for product recommendations

What is an Interactive Quiz?

An interactive quiz is a type of online quiz that goes beyond the simple question-and-answer format. These quizzes can include multimedia elements like images, videos, GIFs, and emojis to create engaging interactive experiences that captivate users. They can also offer rewards, such as discounts for completing the quiz, and incorporate gamification features like timers or scoreboards to keep users entertained and invested. 

To create this quiz, you’ll need an interactive quiz maker like Opinion Stage. With tools like this, you can easily design a custom quiz that has advanced features. For example, Opinion Stage offers skip logic, which lets you adjust questions based on previous responses.  

Imagine a skincare quiz where users first select their skin type – dry, oily, or combined. Based on their answer, the quiz skips irrelevant questions and continues with ones tailored to the user’s specific needs. Say, if they choose “dry,” the quiz can further ask about hydration challenges. This makes the quiz feel more like a natural conversation and less like a formal or impersonal process.

Create an Interactive Quiz for Customer Engagement

An engaging quiz is a great way to connect with your audience. By asking fun or insightful questions, you can turn casual visitors into curious participants (and maybe even loyal customers).

How Does an Engagement Quiz Work?

An engagement quiz can be a knowledge quiz, a trivia quiz, a personality quiz, or any other type of quiz that sparks curiosity and interaction. These quizzes present users with fun and thought-provoking questions tied to a topic relevant to your brand. The goal is to entertain and engage while guiding users toward meaningful actions, like exploring your products, signing up for a newsletter, or sharing the quiz. 

Speaking of engaging interactive quiz examples, Bloomsbury created a fun quiz to help visitors discover their Hogwarts best friend. This quiz taps into the global fascination with the wizarding world, making it appealing to fans. 

Use Questions to Engage Customers

The magic of a good engagement quiz lies in its questions, which should be crafted to pique your audience’s interest.

To make your quiz questions truly engaging, focus on topics that resonate with your audience. Tap into current trends and tie them creatively to your products or services. Use conversational language to make the quiz feel approachable, and don’t be afraid to add a touch of humor or creativity to make it stand out.

Another great example is the Harry Potter trivia challenge. The questions test knowledge about the Harry Potter books, characters, spells, and magical creatures – topics that resonate deeply with the fanbase. 

You can also create a knowledge quiz with questions that feel personal and thought-provoking, keeping users intrigued and eager to see their results. To make it even more engaging, you can show the correct answer after each question, along with an explanation. This not only helps users learn something new but also keeps them invested throughout the quiz as they gain a deeper understanding of the topic.

Create Results That Redirect Customers

Here’s where quizzes truly shine for customer engagement—they can actively guide users to other areas of your website. For example, a Harry Potter quiz can direct users to explore related content, like additional quizzes, themed books, or merchandise.

Tip: Add social sharing buttons to your engagement quiz results. Users often share their results on social media because they find them fun, relatable, or worth showing off to friends. This helps expand your reach as more people discover your brand name through shared posts. 

Create an Interactive Quiz for Lead Generation

Lead generation quizzes, or so-called quiz lead magnets, combine engagement with strategic lead capture to help businesses connect with potential customers. These quizzes provide users with useful, personalized results and encourage them to take the next step – whether that’s signing up for more information or making a purchase. 

This approach engages visitors and makes it easier to qualify leads and follow up with personalized offers that match their preferences.

How Does a Lead Generation Quiz Work?

Lead generation quizzes group users based on their answers. By segmenting leads this way, businesses can further provide tailored content that resonates with each group. This helps to build trust and fosters stronger, meaningful relationships over time.

For example, a wellness brand can create a healthy habits quiz. Participants answer questions about their lifestyle and get results with actionable tips to improve their well-being. This is an opt-in quiz that prompts users to share their email addresses before seeing their results, enabling businesses to follow up with targeted email campaigns.

Use Questions to Segment & Qualify Your Leads

Since these quizzes segment your leads based on their answers, it’s important to use different question types to understand their needs or preferences.

For example, you can include multiple-choice, rating scale, or open-ended questions in a healthy habits quiz to gather insights about users’ daily routines, diet, and sleep patterns. This way, you can determine if they’re “health heroes” or “couch potatoes” and tailor your follow-up messages to match their goals.

Not sure where to start? Try using one of our ready-made lead-generation quiz templates. With the insights you gather, you’re not just collecting leads – you’re building a clear picture of who they are, so you can send personalized offers, recommendations, or content they’ll love.

Add a Lead Form Before the Results

Including a lead capture form before showing the results is a key way to make your lead generation quiz effective. This approach works because users have already invested the time to answer the questions and want to see their results. At this point, asking for their email or contact information feels less intrusive and helps you build your contact list for future follow-ups. To keep your list clean and your emails deliverable, it’s a good idea to run new contacts through an email verification tool before adding them to your email list or customer database.

Tip: How to encourage sign-ups? Emphasize the value users will get, such as personalized advice, exclusive tips, or access to a special offer. Adding such incentives ensures you provide a rewarding user experience. 

Create an Interactive Quiz for Product Recommendations

Product recommendation quizzes help users find items they’re looking for. This creates a personalized shopping experience that makes customers happier and boosts your sales.

How Does a Product Recommendation Quiz Work?

A product recommendation quiz works by asking users a series of questions to better understand their needs and preferences. Based on their answers, the quiz suggests products that address their specific issues or match their desires.

For example, MAC Cosmetics created a skincare quiz that helps users find the most relevant products. The quiz asks personalized questions about customers’ skin types, concerns, and the results they plan to achieve. These questions help to tailor product recommendations that feel truly relevant.

Use questions to understand your customers’ needs

The key to creating a great product recommendation quiz is to focus on your customers’ personal needs and goals. By asking the right questions, you can provide tailored recommendations that resonate with them.

Dig deeper into your customers’ pain points (what they struggle with) and aspirations (what they hope to achieve). Use questions that guide users to express their goals and what they are seeking to improve.

Also, ask questions that reflect real-life situations your customers might encounter. For example, “What makeup look do you usually wear to work?”. These questions give valuable context for your product suggestions.

Feature different products in your quiz results

Once you’ve got a clear picture of what your customers are looking for, your quiz results should feature products that meet those needs. Like MAC Cosmetics, make sure to highlight a few different options so users can see what works best for them. 

This helps users feel confident about their choices as well as introduces them to other products they might not have considered.

Building Interactive Quizzes with AI

Opinion Stage, an interactive quiz builder, makes the process a breeze. Whatever type of quiz you’re aiming to create, you can easily generate it with its AI quiz maker.

1. Specify the input

First, decide on the type of quiz you want to create and choose a fun, relevant topic that will engage your audience.

Then, dive into the advanced settings – think about how many questions you want to include, how many different results you’d like to generate, and what tone you’d like the quiz to have. Once you’ve made all your choices, just hit the “Generate with AI” button, and let the magic happen!

2. Customize your quiz

After AI generates your quiz, it’s time to add your personal touch. You can easily tweak the questions and results to better match your goals and audience – whether it’s adjusting the wording, adding more details, or refining the flow with skip logic. 

The AI quiz maker will also generate a cover for your quiz. But if you prefer, you can upload your own image that better suits your quiz theme. 

3. Publish & share

Once your quiz is ready, it’s time to share it with the world. Opinion Stage makes it super easy to get your quiz out there. You can embed it on platforms like Shopify, Squarespace, Wix, Joomla, and WordPress or simply share the link directly on social media. 

4. Track & improve

Even after your quiz goes live, there’s still room to improve. With Opinion Stage’s analytics, you can track its performance and see how it’s resonating with your audience. 

Identify what’s working, spot areas for improvement, and tweak your quiz to make it even more engaging.

Pro Tip: Quizzes aren’t the only interactive tools that work for lead generation. A poll combined with a lead form is also a great way to collect high-quality leads, especially when embedded on landing pages or shared on social media. You can easily create a poll with our poll maker to engage users while collecting intent-rich data that fuels your marketing funnel.

Wrapping Up

Making an online interactive quiz isn’t just about asking questions. Remember, the key is making it personal, engaging, and relevant to your audience.

Whether you’re just starting or looking to improve an existing quiz, Opinion Stage makes the process simple and fun. So, get creative, test your quizzes, and watch how they boost interaction. Happy quizzing!

The post How to Make an Interactive Quiz: The Ultimate Guide appeared first on Opinion Stage.

With AI lead generation software, you can automate, enhance, and streamline the process of discovering and engaging with high-quality prospects.

Finding the right tool isn’t easy, which is why we’ve found the top solutions to help you choose the best fit for your business.

The Best AI Tools for Lead Generation

AI lead generation tools help businesses find and collect leads from different sources. They also provide insights into how well your lead generation is working by tracking performance, identifying trends, and helping you make better data-driven decisions. 

Keep reading to learn how each tool can streamline and improve your lead generation process. 

1. Opinion Stage Quiz Maker

Create professional and effective lead quizzes with the Opinion Stage no-code AI quiz maker. These quizzes are designed to attract and engage your audience, ultimately converting them into qualified leads.

All you need to do is pick the topic, difficulty level, and the desired number of questions, and the AI will create a ready-to-use lead quiz optimized for conversion. 

And with Opinion Stage’s advanced customization options, you can make your quizzes as unique as your brand. The software supports custom CSS, white-label options, and adding your logo for a fully branded experience. You can also choose from various color themes and fonts and include images, videos, and GIFs to keep your audience engaged and clarify questions. 

You can monitor responses in real time with visual analytics and you’ll receive email notifications for every submission. Plus, you can easily export results and collected leads to Excel or CSV files. 

What you’ll like: 

• AI quiz maker that can create quizzes in minutes.  
• Personalize the quiz experience with skip logic & answer piping. 
• Create any type of quiz, including personality quizzes, trivia quizzes, & product recommendation quizzes.
• Easily add quizzes to your site with the Opinion Stage WordPress Plugin. 
• Integrates with popular tools such as Zapier, Hubspot, Mailchimp, & more.

What you won’t like:

• Free plan is limited. 
• You need to register for the service before you can start using it.  

Opinion Stage’s G2 Rating: 4.8/5 (97+)

2. HubSpot AI

Hubspot, a leading CRM software, has launched HubSpot AI, a collection of AI-driven tools designed to boost productivity and efficiency across your business. 

• AI Content Writer: Quickly create content drafts for social media, email, and blogs, giving you more time to focus on generating leads.
• Brand Voice: Adjusts your messages to match your company’s voice, making your pitches sound more authentic.
• Social Caption Generator: Creates catchy and attention-grabbing posts for lead-generation campaigns on social media. 
• SEO Recommendations: Helps your content rank higher in search results, making it easier for potential leads to find you online.
• AI Summarization: Quickly summarizes key information, so your customer service teams are always prepared for client calls and ready to turn leads into paying customers.

What you’ll like:

• Artificial intelligence tools speed up tasks like content creation & lead scoring.
• Brand Voice keeps your message consistent across channels. 
• AI-powered chatbots help improve response times & optimize sales.
• Includes email marketing & lead generation tools to grow your database.
• Support your ideal customers with tools like ticketing & live chat.

What you won’t like:

• Learning how to use all tools effectively can take some time.
• Initial investment might be steep for some small businesses.

HubSpot’s G2 Rating: 4.4/5 (11,000+ reviews)

3. Pitchbox

Pitchbox is a tool that streamlines outreach efforts, link-building, and lead generation efforts by automating the process of identifying and contacting potential leads, saving you time and boosting conversion rates.

It allows you to create customized email templates, which can then be enhanced with AI automation to improve personalization. The platform also automates follow-ups and provides detailed reporting, making it very effective for managing lead-generation campaigns.

By integrating with popular SEO tools like Moz, Semrush, Majestic, and Ahrefs, Pitchbox helps businesses quickly and efficiently find the most relevant leads, using AI-powered features to optimize the process.

What you’ll like:

• AI-powered outreach.
• Customizable templates for personalized communication.
• Automated follow-ups with prospects who haven’t responded.
• Integration with major SEO tools, OpenAI, Anthropic, Zapier, & Slack.
• Real-time analytics & detailed reporting.

What you won’t like:

• Pitchbox’s many features might be overwhelming for new users.
• The interface could benefit from a more modern design, which may affect ease of use for some users.

PitchBox’s G2 Rating: 4.7/5 (90+ reviews) 

4. Seamless.AI

Seamless.AI helps businesses generate leads, personalize outreach, and improve the sales process. 

This B2B lead generation tool finds and verifies business contact information across various industries, allowing you to automate list building and connect with leads. If your current list of B2B contacts has missing information, the AI Research feature will complete the contact record so that you’ll have accurate data in your CRM.

In addition, Seamless.AI has a free Chrome extension that helps you find accurate contact information from your web browser. With just one click, the extension gives you access to cell numbers, emails, and direct phone lines on LinkedIn, Salesforce, Gmail, and any company website. This is a crucial time-saving tool for lead generation professionals. 

What you’ll like:

• User-friendly UI that’s great for beginners.
• AI search engine validates business contact info in real time. 
• Automated contact list building saves hours of manual work.
• Easy to connect with your CRM.
• Integration with third-party marketing tools such as Salesforce & Hubspot.

What you won’t like:

• Extra features can get in the way of lead prospecting.
• Some issues with data accuracy.

Seamless’s G2 Rating: 4.3/5 (4,400+ reviews)

5. Smartlead

Smartlead is an email outreach platform that enables you to turn cold email campaigns into reliable revenue streams. The platform offers an extensive range of features that optimize email deliverability, lead generation, and automation.

Key features include AI-powered writing tools, custom-conditional email triggers, and automated follow-ups, all designed to enhance communication and streamline your workflow. The Master Inbox 3.0 feature simplifies email management, while its tracking and analytics provide deep insights into campaign performance.

Smartlead also offers mailbox rotation, built-in email verification, and a powerful API with webhooks to easily automate your campaigns.

What you’ll like:

• Unlimited mailboxes and warmups.
• AI-driven writing tools and automated follow-ups.
• All emails are stored in one unified inbox.
• Advanced anayltics with enhanced tracking.
• Easily automate campaigns with APIs and webhooks.
• 24/7 community support.

What you won’t like:

• Wide range of features may be overwhelming for users new to email outreach.
• Might have a longer learning curve.

Smartlead’s G2 Rating: 4.7/5 (200+)

6. Reply.io 

Reply.io is an all-in-one sales automation platform that uses AI to generate both inbound and outbound leads. It also offers a rich lead database, premium email deliverability tools, and more. 

Reply’s AI sales agents can create outreach campaigns across multiple channels, sending personalized messages based on prospect data. These agents also manage responses, handle common objections, and even schedule meetings for you.  

With Reply’s AI Chat, you can effectively generate inbound leads by capturing, qualifying, and nurturing website visitors. You can also use the artificial intelligence chat to create advanced avatars to communicate with leads and handle queries, making the conversation feel more personal and boosting the chance of conversion.  

What you’ll like: 

• AI-powered multichannel sequences with personalized messaging at scale.
• AI SDR manages responses for you. 
• AI Chat that generates inbound leads 24/7. 
• Premium email deliverability suite ensures your emails reach recipients. 
• Native B2B contact database helps build targeted prospect lists. 

What you won’t like:

• Learning curve to effectively set up all AI features.
• Interface with many features that can feel overwhelming.

Reply’s G2 Rating: 4.6/5 (1,300+)

7. Dialpad AI

Dialpad is an AI-powered sales engagement platform for sales teams that handle a high volume of calls and need daily follow-ups. The platform supports your lead generation strategy with a range of key features, from cloud contact center and UCaaS (Unified Communications as a Service) capabilities to AI-driven sales tools. 

With easy accessibility across all devices (PC, Mac, Android, and iOS), Dialpad enables sales teams to provide accurate and quick responses to potential leads right when different questions arise.

Plus, Dialpad’s local presence functionality allows sales reps to select a desired local phone number or caller ID, which helps build trust with prospects right from the start.

What you’ll like: 

• AI-powered call transcription & real-time coaching.
• Easy accessibility across all devices (PC, Mac, Android, iOS).
• Automatic data logging to CRM systems.
• Real-time speech analytics to identify winning call patterns.
• Customizable caller ID options for targeted outreach.

What you won’t like:

• Free plan is limited.
• Requires a stable internet connection for optimal performance.

Dialpad’s G2 Rating: 4.3/5 (255+)

8. KrispCall

KrispCall is a cloud call center and virtual phone system designed for businesses that want to streamline lead generation and customer engagement. The platform has features like unified callbox, VoIP calling, SMS/MMS, call forwarding, and call recording. KrispCall makes it easy for sales teams to connect with leads, nurture relationships, and scale outreach.

Its global virtual phone numbers and local presence dialing options ensure businesses can establish credibility in new markets while maintaining professional communication. The AI-powered features, such as call analytics, intelligent call routing, and voicemail transcription, make it a good choice for sales-driven teams.

KrispCall is accessible on Web, Android, iOS, Windows, and macOS, making it easy for teams to stay connected and responsive from anywhere.

What you’ll like:

• Affordable pricing compared to traditional phone systems.
• Global virtual numbers for more than 100+ countries.
• Unified callbox for managing calls, voicemails, & SMS in one place.
• AI-powered call insights & analytics.
• Custom caller ID for local presence dialing.

What you won’t like:

• Limited third-party integrations compared to bigger players.
• Some advanced AI features are still rolling out.

KrispCall’s G2 Rating: 4.3/5 (255+)

Bottom Line

AI lead generation software provides businesses with powerful features that can automate lead generation processes, enhance targeting, and provide valuable insights. 

By incorporating these top AI tools into your sales and marketing strategy, you will have better sales outcomes and be able to focus on driving significant growth for your business.

FAQ

The post 8 Top AI Lead Generation Software Tools for 2025 appeared first on Opinion Stage.

While these can still provide value, savvy consumers are increasingly looking for engaging and interactive experiences. 

This is where a quiz is a great choice for capturing leads. 

A quiz lead magnet engages your audience but also offers valuable feedback, making people more willing to share their contact information in exchange for an enjoyable and informative experience.

Is a Quiz a Good Lead Magnet?

You’re probably thinking, “Is a quiz worth investing in for lead generation?”

The short answer: it is. 

Here’s why: 

• Personalize interactions: You can collect key insights about your audience, like their interests, behaviors, and pain points, to personalize the buying experience.
• Offer instant gratification: Quizzes capture your audience’s attention and satisfy their desire with instant results, nudging them to interact more with your brand.
• Maximize engagement rates: Fun and visually appealing quizzes hold people’s attention and lead to higher engagement rates than blog posts or articles. 
• Drive conversions with segmentation: Use the quiz results to categorize leads, and adjust your marketing strategies based on these insights to boost conversion rates. 
• Create a lead-gen funnel: Start with a quiz to build an effective lead-gen funnel that converts leads into customers. 

How to Create a Quiz Lead Magnet

Now that you know how a lead magnet quiz can help you, it’s time to create one. 

Keep reading to learn how to create a lead magnet quiz with Opinion Stage’s quiz maker. 

Take a Shortcut

• Step#1: Choose a quiz topic aligned with your offering
• Step #2: Choose a quiz type
• Step #3: Write an eye-catching quiz title
• Step #4: Define the quiz results
• Step #5: Write the quiz questions
• Step #6: Create a quiz lead magnet with Opinion Stage
• Step #7: Share your quiz
• Step #8: Follow up, nurture, and convert leads

Step #1: Choose a quiz topic aligned with your offering

To build an effective quiz lead magnet, start by identifying ideas and pain points that resonate with your target audience. 

Follow current social media trends, research relatable topics, and align them with your product or service. This approach helps attract potential customers by making your quiz engaging and relevant to their interests. 

Below is one of our lead quiz examples to inspire you. The “How Healthy Are You?” quiz is great for health coaches to use with their clients, allowing them to assess their health and receive personalized tips.

Step #2: Choose a quiz type 

Since the quiz will be the starting point of your lead generation funnel, it’s important to ensure the quiz type aligns with your objectives. 

If your goal is to help people diagnose and solve a problem, choose a consultation quiz. If you want to entertain your audience, opt for a personality or trivia quiz. The type of quiz you select should support your overall strategy and effectively attract and engage potential leads.

To inspire you, here are a few popular types of quizzes you can choose from: 

• Personality quiz: The most popular type of quiz, personality quizzes captivate audiences by helping them learn more about themselves. People love discovering their unique traits, making this format highly engaging and shareable. 
• Product recommendation quiz: This quiz type helps you identify people’s problems and recommend the most relevant products as solutions. It’s an effective strategy for boosting sales and customer satisfaction.
• Trivia quiz: Perfect for entertaining your audience, this quiz type maximizes completion rates with fun trivia questions related to your brand or industry. Offering incentives, like a gift voucher for high scores, can help motivate people to participate.  
• Quiz competition: Attract more people to your brand by creating a quiz competition in which participants answer fun questions. Offer a prize to the person who gets the most correct answers in the least amount of time.

Step #3: Write an eye-catching quiz title 

The title is the first thing people see, and if it’s not exciting, they’ll likely scroll past without a second thought. However, an enticing title that hints at the quiz content can spark curiosity and encourage people to participate. 

Make sure your title is engaging and gives a clear idea of what the quiz is about to draw in your audience.

Here are some tips to help you brainstorm titles that will captivate your audience:

• Use words like “you” and “your” to make the title more personal 
• Highlight the convenience of taking the quiz by using time-sensitive language, like “Get results in 30 seconds”
• Hint at the outcome or add an incentive to encourage higher completion rates, like “Get a discount coupon at the end of the quiz”
• Use power words like “ultimate,” “discover,” and “secret” to increase the appeal of your quiz 
• Add a brief description under the title to provide more details about what the quiz offers and why people should take it, like in the example below

For example, hair care brand Fable & Mane uses an interesting title that speaks directly to their website visitors: “Ready to find the perfect ritual for your hair?” 

The brand also incentivizes people to complete the quiz by offering a discount coupon and personalized recommendations. 

Step #4: Define the quiz results

Now, it’s time to consider the results you want to offer your quiz participants. Knowing your quiz’s start and end points makes it much easier to create questions that guide participants to their personalized results.

Start by identifying the different types of people you want to target and create outcomes that align with these personas. 

Let’s go back to our Fable & Mane example above. The outcomes you create might target people looking for a curly hair routine, color-treated hair care, or volumizing tips.  

By defining these outcomes, you can align each result with the specific products or services that you offer, making it easier to create questions that guide participants to their personalized results.

Step #5: Write the quiz questions 

The quality of your questions will determine how engaging your quiz is. 

You’ll likely achieve a higher completion rate if your questions are short and easy to understand. 

Here are a few tips to keep in mind when writing questions for a lead magnet quiz:

• Use clear and simple language to help users quickly understand the question 
• Avoid confusing users with overlapping choices or repetitive questions 
• Add visuals to make your quiz more appealing and engaging
• Avoid adding more than 10-12 questions that might overwhelm users

Step #6: Create a quiz lead magnet with Opinion Stage

Now it’s time to build your quiz. An easy way to do this is to use software like the Opinion Stage quiz maker. 

You can start from scratch, choose a template from the template library, or take a shortcut with the AI quiz maker.   

Check out the video below to see how to easily create a lead quiz with Opinion Stage, or keep reading for the step-by-step guide.

The next step is to add your title, description, questions, answer options, and quiz results. Don’t forget to add eye-catching images, videos, or GIFs to make your quiz more engaging and interactive.  

You can also use skip logic in your quiz, which personalizes the questions based on the user’s previous responses and gives them a quiz result that’s relevant to them. For example, if a user indicates they prefer outdoor activities, the next question could ask about their favorite types of outdoor sports.

Answer piping is another personalization feature that uses a participant’s answer in a following question. If a user provides their name, the next question will read, ‘Hi [Name], what’s your favorite color?'”

Now it’s time to add your lead capture form. It’s located after your questions in the quiz builder. You can either edit an existing form or create a new one, both of which can be done in the window that opens.

You can customize the lead form by adding various fields, such as email, phone number, short or long answer, dropdown menus, or checkboxes. 

Tip: You can also connect your quiz to Mailchimp to automatically send new leads to your email list and trigger personalized email follow-ups.

When you’re done, click ‘Save’ and close this window. 

Before we finish up, it’s time to customize your quiz. Click on the ‘Design’ dropdown menu to change the color theme or font. You can also upload custom CSS, add your own logo design, or use the white label option to remove all Opinion Stage branding.

When you’re done, click ‘Publish’. 

Step #7: Share your quiz

The next step is sharing your quiz with your audience. Since the quiz you’ve created with Opinion Stage works on all devices, you can share your quiz wherever your target audience is.  

Go to your items dashboard and click ‘Share’ next to your quiz. Copy the URL to share your quiz via messaging apps or social media, or copy the embed code to embed it on your website. If you have a WordPress site, Opinion Stage also has a WordPress plugin that skips this step and embeds the quiz for you. 

Step #8: Follow up, nurture, and convert leads

Once your quiz is live, you can track its performance in real-time using the analytics dashboard. If your quiz is successful, you’ll see leads coming in. You can export these leads and add them to your email list. 

To do this, go to your items dashboard and click on ‘Results’ next to your quiz lead magnet. Click on the ‘Export’ button to download the results (with the emails). You can download the file as a CSV or Excel file. 

Your next task is to nurture these leads and convert them into customers. 

Send follow-up emails, offer discount codes, provide exclusive content in monthly newsletters, or make personalized product recommendations to drive sales and build lasting relationships.

Bonus Tip: Once you’ve nailed quiz-based lead generation, consider expanding your strategy with polls. A quick poll combined with a lead form is also a great way to generate high-quality leads, especially on social media or landing pages. By creating a poll with a poll maker, you can boost engagement and capture intent-rich contacts in just one click.

Collect Leads With a Creative & Brand-Aligned Quiz 

When marketers think of lead magnets, they often imagine something costly and time-consuming, like an industry report or a webinar series. 

However, lead magnets don’t have to break the bank. 

You can generate high-quality, high-intent leads with quizzes. By following this guide, you can tap into the power of quiz lead magnets and build a thriving lead database. 

The post How to Create a Quiz Lead Magnet in 8 Easy Steps appeared first on Opinion Stage.

We’ll cover the basics first, but if you’re ready to dive in, you can skip straight to the how-to.

What is a Landing Page?

A landing page is a web page designed to serve a specific goal. It’s where users “land” after clicking a link, ad, or email button. 

Unlike regular web pages, landings help you guide users to a specific action. For example, landing pages can invite users to sign up, make a purchase, register for a webinar, or download a guide.

Landing Page vs. Homepage: Difference

Landing pages and homepages serve different purposes. To put it shortly, the homepage is for exploring, while the landing page is for converting users.

A homepage is like your website’s front door. It welcomes visitors and gives them an overview of your brand and its offerings. As a rule, homepages have many links and guide users to different parts of your site.

Landing pages are more targeted. They are built for a single goal, tied to a specific marketing campaign. Landing pages get visitors to take one clear action. Unlike a homepage, a landing page has fewer distractions, no menus or extra links, just one clear call to action (CTA). When designing e-commerce websites, remember that landing pages should be tailored to specific campaigns or product launches to maximize conversion rates.

Here’s a quick comparison to break it down:

Why Landing Pages Work

Landing pages go beyond just eye-pleasing visuals. They’re super effective for getting results. Here are a few reasons why landing pages are so effective:

• Higher conversions: With one clear CTA, visitors stay focused and are more likely to take the action you want (like signing up, purchasing, or downloading).
  
• Focused messaging: From the content perspective, you can tailor your texts to fit a specific campaign or audience, making the message more relevant.
  
• Fewer distractions: Unlike homepages, there’s no clutter or extra links to distract users from taking the main action.
  
• Easy tracking: Landing pages are easy to track. You can quickly see how many people clicked, signed up, or purchased. Based on that, you can tweak your strategy for even better results.
  
• Complex approach: Landing pages work great with ads, email campaigns, or social media.

Types of Landing Pages

Based on their layout and purpose, landings can be divided into two main types:

Lead Generation Landing Page

If you want to grow your email list or customer base, lead gen landing pages are perfect. These pages help you collect valuable information from visitors, like their names, emails, or phone numbers. 

Typically, you’ll offer something in exchange, such as a free ebook, report, or newsletter. For example, Function of Beauty uses a fun lead generation quiz to gather user info in exchange for personalized product recommendations, making the experience more engaging.

The main goal? To gather leads that you can follow up, turning visitors into potential customers.

Click-Through Landing Page

A click-through landing page helps you warm up users before they make a purchase or take action. Instead of asking for info right away, it provides more details about a product or service. Then, it hits them with a strong CTA (usually leading to a signup or purchase).

These pages often include a catchy headline, short text, and a simple CTA. Here’s how Apple TV+ uses this approach to guide users toward starting a free trial:

How to Create a Squarespace Landing Page

Creating a landing page on Squarespace is super easy, even if you’re a newbie. Just follow these steps:

1. Create a new page

Once you’re logged in, go to your site’s dashboard and click on ‘Pages’ from the left-hand menu. From there, click the ‘+’ sign to add a new page.

2. Choose a layout or start from scratch

The platform offers a collection of pre-built Squarespace landing page templates – just pick one that fits your style. Or, if you prefer to build from the ground up, select a blank page and customize it your way.

3. Add content sections

After choosing a template (or a blank page), you can start adding content sections. Click ‘Add Section’ to include features like text, images, videos, or forms. Be sure to keep your content focused and simple.

Don’t forget about a clear CTA button like ‘Sign Up’, ‘Get Started’, or ‘Buy Now’. Make it stand out so visitors know exactly what you want them to do. You can also highlight important messages or offers by featuring them in the Squarespace announcement bar for added visibility.

4. Customize the design

Use Squarespace’s style editor to adjust the fonts, colors, and layouts to match your brand. For even more personalization, you can also upload a custom font to Squarespace, add your own logo, and include images that align with your message.

5. Add quizzes to collect leads

If you’re creating a lead generation page, consider using a quiz to collect names and emails. Unlike standard forms, quizzes make your landing page more interactive. If you want to find out how to improve your products or services, you can also use a Squarespace form, a Squarespace survey, or a Squarespace poll to gather quick feedback from your audience.

To add a quiz, simply click ‘Add Section’, select ‘Embed’, and paste the quiz code.

For detailed instructions, check out our guide on how to create and add a Squarespace quiz.

6. Preview & test

Before going live, make sure your Squarespace landing page looks equally great on desktop and mobile devices. Don’t forget to test the CTA buttons, forms, and any links to ensure they work properly.

And that’s it! In just a few steps, you’ve created an eye-catching landing page using Squarespace.

Squarespace Landing Page Templates

Choosing the right template can make all the difference. Although Squarespace offers tons of options, they can feel a bit overwhelming at first. 

To help you get started, here are some of the best templates for creating an effective landing page:

Hester

Hester is a minimalist, modern template designed to keep the spotlight on your content. With bold typography and clean layouts, it’s ideal for a landing page where you want your CTA to stand out and make an impact.

With many image blocks and easy-to-read sections, it’s great for businesses looking to drive purchases.

Florence

Florence is a universal, one-page template. It’s ideal for those who want a simple but impactful landing page. Florence keeps visitors focused on the action. Its minimalistic design ensures your Squarespace landing pages look good on any device.

Mariana

If you’re running an online store, the Mariana template is a great choice. It’s perfect for a multi-product Squarespace landing page. This design allows you to showcase special offers and best-sellers with beautiful image layouts in a clean, organized way.

7 Landing Page Best Practices

Let’s discuss some tips to help you create a winning landing page:

Keep Your Messaging Clear

Landing pages shouldn’t be tricky. Use simple language and avoid jargon. Visitors should immediately know what you’re offering and what action you want them to take.

Use Clear CTAs

Your call to action should stand out and clearly tell visitors what to do next. Use action-oriented phrases like ‘Get Started’, ‘Sign Up Now’, or ‘Claim Your Free Trial’. Make sure the button is visible and easy to find.

Engage With a Quiz

Adding a quiz lead magnet is a win-win option. On the one hand, quizzes help you learn more about your audience and their preferences. On the other hand, they bring an enticing and entertaining element that keeps users engaged from start to finish.

Here are a few ideas for incorporating quizzes into different types of landing pages:

• Product recommendations: Create a quiz that asks users about their preferences, then suggest products based on their answers. This is perfect for beauty or fashion brands that want to offer personalized recommendations.

• Assessment quizzes: Use quizzes to assess skills related to your field. For example, the fitness app Sesh offers a quiz to suggest a suitable workout plan.

• Fun personality quizzes: These can be great for engaging users in a light-hearted way. For example, a travel site can create a quiz landing page to help determine the best vacation destination based on users’ personalities.

Add Social Proof

When potential customers see that others have a positive experience, they’re more likely to take the next step. Showcase testimonials, reviews, or case studies to build trust with your audience. 

Keep it Simple  

A landing page is not a maze. Too much information or too many links can distract visitors. Stick to the essentials to guide them toward a desired action.

Squarespace web designer Christy Price says, “Removing the header on a Squarespace landing page creates a clean, distraction-free canvas that draws full attention to your offer. Squarespace makes it easy to do this with a toggle inside your page settings.”

Use Compelling Visuals  

In a world where we scroll quickly, strong visuals can grab attention right away. Use visuals that resonate with your audience and support your overall goal—whether it’s showcasing your product or storytelling.

Optimize for Mobile  

Let’s be real, most people browse on their phones. So, before you publish your landing page, make sure it looks great on different screen sizes.

3 Outstanding Landing Page Examples

If you’re looking for inspiration for your landing page, here are three outstanding examples to check out:

Calm

Calm’s landing page is peaceful and welcoming, much like its mental health app. It uses soothing colors and friendly copy to engage its audience.

This aligns perfectly with Calm’s branding, which is all about relaxation and mindfulness.

The landing page is tailored for listeners of the ‘Let’s Not Meet: A True Horror Podcast’, offering an exclusive discount. Its personalized message creates a sense of exclusivity and makes users feel special.

Calm uses compelling figures and social proof so that visitors see the value in signing up for Calm Premium. 

There’s no clutter on the page. It’s focused on one main action: getting users to sign up for Calm Premium. The clean design, calming visuals, and clear CTA ensure that users are not distracted.

Glossier

The Glossier Shade Finder landing page is designed to help users pick their perfect makeup shade. It starts with a quiz so that visitors can identify their skin tone through a series of questions. 

Once users complete the quiz, they receive a personalized shade recommendation along with tips on how to apply the product. To enhance the shopping experience, the page also includes a real customer review to build trust.

It also showcases related products that users might also like, encouraging further exploration and purchases. Combining personalization, social proof, and product suggestions, Glossier creates a user-friendly experience.

Mailchimp

The headline, ‘Mailchimp gets it done,’ immediately conveys the company’s core offering confidently. It tells visitors exactly what they can expect: an email marketing platform that delivers results.

The visuals are minimalistic, drawing visitors’ attention to key areas. Right below the headline, Mailchimp clearly explains prominent milestones, emphasizing efficiency.

Scrolling down, the landing page breaks down the main benefits of Mailchimp’s pricing plans and features. The copy throughout the page speaks directly to users’ pain points.

The layout is easy to navigate, with separated sections. The focus is on explaining Mailchimp’s benefits and encouraging users to sign up.

Wrapping Up

Creating a quiz landing page is easier than you might think. With the right template, clear messaging, and a focused CTA, you have all the chances to drive results. 

Now that you know the steps, it’s time to create a landing page that shines. Happy designing!

The post How to Create a Squarespace Landing Page in 6 Steps appeared first on Opinion Stage.

In this guide, we’ll talk about using a Squarespace announcement bar to enhance your site. Whether you’re sharing updates, recommending products, driving engagement with quizzes, or promoting special offers, this feature is a powerful way to connect with your visitors.

Let’s start with some creative ways to use your announcement bar. If you’re ready to dive straight into the setup, skip ahead to learn how to add an announcement bar and how to customize an announcement bar.

How to Use the Squarespace Announcement Bar

The announcement bar is a powerful tool for connecting with your audience and driving them to take action. Here are a few ways how you can use it strategically:

Promote Interactive Content

• Surveys: Are you curious about what people think of your latest product or service? Simply place a Squarespace survey on the bar to gather in-depth feedback.
• Polls: Squarespace polls are great for quick decisions, such as deciding on the name of a new product. Unlike surveys, polls focus on a single question.
• Quizzes: Squarespace quizzes are great for generating leads by engaging users in a fun way. They keep visitors entertained while helping them find their perfect match, increasing the chance they’ll share their contact information.
• Forms: Squarespace forms are perfect for capturing and organizing information, such as newsletter sign-ups, contact details, or inquiries.

Take e-bike brand Cowboy, for example – they use their announcement bar to direct visitors to a quiz designed to help them choose the ideal bike…

… and make a smart move by asking for the participant’s email before sharing their result.

Highlight Key Updates & Events

• Event notifications: Hosting a webinar or special event? With a Squarespace announcement bar, you’ll make sure no one misses it.
  
• New product/feature announcement: If you’ve launched a new product or feature, share the news with your visitors. You can direct them to learn more, just like Zoom did with its AI Companion feature.

Boost Sales & Marketing Campaigns

• Promotions & discounts: You can drive conversions by sharing promo codes, exclusive offers, or seasonal sales like Black Friday.
  
• Countdown timer: Create urgency by highlighting limited-time offers with a countdown timer in the bar. Alternatively, you can set a specific end date, like Udemy did. This encourages visitors to act quickly.

Share Useful Information

• Policy updates & disclaimers: Keep customers informed about important site updates or return policies.
  
• White papers: Share valuable resources like white papers or industry reports. As an example, Webflow promotes a 2025 industry forecast like this.

How to Add or Remove an Announcement Bar on Squarespace 

Adding a Squarespace announcement bar is super easy. No tech expertise is needed—just follow the simple steps below.

Note: The Squarespace announcement bar is only available for Business or Commerce plans.

1. From the menu on the left-hand side, click Pages in the Website section.

2. Scroll down to the Utilities section and select Website Tools.

3. Next, select Announcement Bar from the options to open the settings window.

Toggle the Enable Announcement Bar option, and your announcement bar will show up at the top of your site.

Note: If you no longer need the bar, simply toggle the Disable Announcement Bar option, and it will be removed from your site.

Type the message you want to display in the text window. If you include a link, the entire bar will become clickable.

If you’re happy with it, click Save to apply the changes.

That’s it! Your announcement bar on Squarespace is now live and ready to grab attention.

How to Restore a Closed Announcement Bar

If your website visitors have closed the announcement bar and you want it to reappear for everyone, you can easily restore it. Here’s how to make it happen:

1. Navigate to the Announcement Bar settings and make a minor edit (for example, change the text or update the link).
   
2. After making the edit, save your changes. This will reset the bar and make it reappear for all users who previously closed it.

It’s a simple fix that ensures important messages are always visible to your audience.

How to Customize Your Squarespace Announcement Bar

Now that you’ve set up your announcement bar in Squarespace, it’s time to make it pop. In this section, we’ll share tips and creative ideas on how to edit the announcement bar so it perfectly suits your style and needs.

If you’re also looking to customize other elements of your site, such as the navigation bar, check out our guide on how to edit the navigation bar in Squarespace.

The Site Styles editor allows you to make changes to your announcement bar quickly and easily. To access Site Styles, simply open your website in editing mode. Once you’re there, click on the paintbrush icon in the upper right corner.

This will open a sidebar with the style settings. Here you can customize various elements of your site, including fonts and colors.

Change the Font

Changing the font of your announcement bar can help it align with your brand’s style. Here’s how to do it:

1. In the Site Styles section, click Fonts > Assign styles.

2. From there, scroll down to the Announcement Bar section.

3. Browse through the available fonts and settings to tweak your message on the announcement bar. Once done, click Save to apply the changes.

Change the Color

To make your bar stand out, you can change its color. Here’s how to change the color of the announcement bar on Squarespace:

1. In the Site Styles section, click the Colors settings.

2. Next, click the pencil icon next to a color theme.

3. In the Announcement Bar section, you can choose from the default colors or enter a custom hex code for an exact color match. After selecting your colors, click Save to apply the changes.

Add an Interactive Element

Quizzes are effective tools for boosting sales by engaging visitors and directing them to specific pages on your website. For example, if you own a food delivery service, you can guide users to different meal options based on their quiz results. By offering these personalized recommendations, you can encourage more conversions. Consider adding a small incentive for completing the quiz, such as a discount code or entry into a giveaway. This can further boost participation and sales.

Simply write a compelling message that encourages visitors to take the quiz and add a link in the Announcement Bar settings. For a detailed guide, check out our tutorial.

How to Customize Your Announcement Bar with CSS

In some cases, you may want to completely customize the announcement bar. Luckily, Squarespace offers the option for you to add Custom CSS, which allows you to achieve a cohesive, on-brand look.

On the left-hand panel, find the Utilities section and click Website Tools > Custom CSS.

This is where you can add your custom CSS. 

Customizing your Squarespace announcement bar with CSS is a great way to make it fit your website’s unique style. Like in the example above, you can tweak the background color, adjust the text alignment, or even add borders to frame the bar.

If you’re not familiar with writing CSS from scratch, you can ask ChatGPT to help you generate the code. Just keep in mind that it’s always a good idea to test the code to ensure it works exactly as you want.

Make the Announcement Bar Always Visible

The announcement bar ensures that important updates are not overlooked. But what if a user manually removes it? No worries—there are simple tricks to keep it always visible.

One option is to use custom CSS to remove the “X” button from the bar so it can’t be closed. Just paste this code in the Custom CSS box:

.sqs-announcement-bar-close {

  display: none!important;

}

Another approach is to make the announcement bar fixed on the page. This way, it remains visible as users scroll. To achieve this, use the following custom CSS code:

.sqs-announcement-bar {

  position: fixed;

    width: 100%;

}

Display the Announcement Bar on Only One Page

Sometimes, you don’t need your announcement bar displayed site-wide. Perhaps you want it to appear only on a specific Squarespace landing page. With a bit of customization, you can make the announcement bar show up exactly where you want it.

Add the following code to the Custom CSS section:

.sqs-announcement-bar-dropzone {

    display: none;

}

Next, open the page in editing mode where you want the announcement bar to be displayed. Click Add Block > Code and add the following code:

<style>

  .sqs-announcement-bar-dropzone {

    display: block !important;

}

</style>

Add the Announcement Bar to the Bottom of a Page

If you want your announcement bar to stay visible at the bottom of the page no matter how far a user scrolls, you can easily make it stick to the bottom. 

Simply add these lines to Custom CSS:

.sqs-announcement-bar-dropzone {

    position: fixed !important;

    bottom: 0;

    left: 0;

    width: 100%;

    z-index: 999;

}

Wrapping Up

The Squarespace announcement bar is more than just a random feature. With a little creativity and customization, it becomes an effective tool for engaging your audience and sharing important updates. 

We hope that the steps in this guide will help you easily set up and style your announcement bar to get outstanding results.

The post Squarespace Announcement Bar: How to Add, Style, & More appeared first on Opinion Stage.